Synopses & Reviews
This is a hands-on guide to making your company a compelling marketplace force. Industry Week
Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.
Packed with real-world examples of firms that have grown and attained corporate greatness including Nike, L.L. Bean, Mrs. Fields Cookies, Sony, and FedEx this inspirational yet practical book . . .
. Covers in depth the five key elements common to all great enduring companies
. Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization
. Demonstrates how to develop the most effective leadership style for your specific situation
. Shows how to translate vision into effective day-to-day business tactics and how to foster consistent tactical excellence in everything your company does
. Explains how to resolve the critical strategic issues faced by every small and mid-sized firm
. Prevents a set of concepts and a host of practical techniques for stimulating creativity and maintaining innovation as the company evolves
Beyond Entrepreneurship is a blueprint for becoming great. Entrepreneur Magazine"