Synopses & Reviews
Your Complete Blueprint for Using Big Data to Transform Your Supply Chain
Big Data offers powerful opportunities to improve performance throughout the supply chain, but many companies have yet to fully leverage it. Some don’t know where to start. Others are implementing uncoordinated point solutions that deliver disappointing results.
This guide presents a comprehensive five-step framework for making the most of Big Data throughout any supply chain. You’ll learn best practices for segmenting and analyzing customers, defining competitive priorities for each segment, aligning functions behind strategy, and dissolving organizational boundaries to more effectively sense demand.
Dr. Nada Sanders shows how to overcome key obstacles to making the most of Big Data in your supply chain, and drive more value from data you’re already generating. Using these techniques, you can achieve greater visibility, optimize sales channels, sharpen strategy, and launch more successful new ventures.
• Powerfully impact all four supply chain levers
Use Big Data to improve the way you sell, make, move, and buy
• Link and optimize your entire supply chain system
Go beyond “fragments”: capture benefits ranging from operations to marketing
• Establish the right focus, strategy, and culture
Overcome interrelated technology, people, and process obstacles to success
• Guide the transformational changes you need
Lead the shift to data-driven, evidence-based supply chain decision-making
• Learn from pioneering analytics experts at Amazon, Dell, Walmart, and UPS
Synopsis
Master a complete, five-step roadmap for leveraging Big Data and analytics to gain unprecedented competitive advantage from your supply chain. Using Big Data, pioneers such as Amazon, UPS, and Wal-Mart are gaining unprecedented mastery over their supply chains. They are achieving greater visibility into inventory levels, order fulfillment rates, material and product delivery… using predictive data analytics to match supply with demand; leveraging new planning strengths to optimize their sales channel strategies; optimizing supply chain strategy and competitive priorities; even launching powerful new ventures. Despite these opportunities, many supply chain operations are gaining limited or no value from Big Data. In Big Data Driven Supply Chain Management, Nada Sanders presents a systematic five-step framework for using Big Data in supply chains. You'll learn best practices for segmenting and analyzing customers, defining competitive priorities for each segment, aligning functions behind strategy, dissolving organizational boundaries to sense demand and make better decisions, and choose the right metrics to support all of this. Using these techniques, you can overcome the widespread obstacles to making the most of Big Data in your supply chain — and earn big profits from the data you're already generating. For all executives, managers, and analysts interested in using Big Data technologies to improve supply chain performance.
About the Author
NADA R. SANDERS (Bethlehem, PA)holds the Iacocca Chair in the Department of Management at Lehigh University. She has an international reputation as an expert in forecasting and supply chain management; is author of Supply Chain Management: A Global Perspective; and co-authored Operations Management, now in its 5th edition. She was ranked in the top 8 percent of individuals in the field of operations management from a pool of 738 authors and 237 schools by a study of research productivity in U.S. business schools. Dr. Sanders is a Fellow of the Decision Sciences Institute, and has served on the Board of Directors of the International Institute of Forecasters (IIF), Decision Sciences Institute (DSI), and the Production Operations Management Society (POMS). She also co-founded and served as Associate Editor of Foresight, a journal of the International Institute of Forecasters. Dr. Sanders has extensive consulting and executive training experience, is frequently called upon as an expert witness on forecasting, regularly keynotes leading forecasting events, and was selected in 2008 to join The Gordon Cook Conversations at Windsor Castle, a conference that brings together top leaders from around the globe seen as 'stars' in their fields.
Table of Contents
PART I: “BIG” DATA DRIVEN SUPPLY CHAINS 1 Chapter 1 A Game Changer 3
1.1 Big Data Basics 5
1.2 What Is Different? 10
1.3 What Does It Mean? 13
1.4 Transformations 18
1.5 Data-Driven Supply Chains 21
Chapter 2 Transforming Supply Chains 23
2.1 Across the Entire Supply Chain 24
2.2 The Supply Chain System 25
2.3 From Sourcing to Sales 30
2.4 Coordinated and Integrated 36
2.5 The Intelligent Supply Chain 37
Chapter 3 Barriers to Implementation 43
3.1 Why Isn’t Everyone Doing It? 43
3.2 The Barriers 46
3.3 Breaking Ahead of the Pack 56
PART II: IMPACT ON SUPPLY CHAIN LEVERS 59
Chapter 4 Impact on “Sell” 61
4.1 Driving the Supply Chain 62
4.2 All About the Customer 69
4.3 Price Optimization 75
4.4 Merchandising 77
4.5 Location-Based Marketing 78
4.6 The Whole Bundle 81
Chapter 5 Impact on “Make” 85
5.1 Making the Things We Sell 86
5.2 Product Design and Innovation 93
5.3 Improving the Production Process 98
5.4 The Digital Factory 103
5.5 Make Connects the Value Chain 106
Chapter 6 Impact on “Move” 109
6.1 Moving the Things We Sell 110
6.2 How Big Data Impacts Move 118
6.3 Integrating Logistics Activities 129
Chapter 7 Impact on “Buy” 131
7.1 Big Data and Buy 132
7.2 How Much Do You Need? 138
7.3 Outsourcing 143
7.4 Risk Management 147
PART III: THE FRAMEWORK 153
Chapter 8 The Roadmap 155
8.1 Lessons 156
8.2 Doing It Right 158
8.3 How It Works 162
8.4 Breaking Down Segmentation 164
8.5 Strategic Alignment 167
8.6 The Importance of Measuring 171
8.7 The Journey 176
Chapter 9 Making It Work 181
9.1 Strategy Sets the Direction 181
9.2 The Building Blocks 186
9.3 Following the Maturity Map 195
9.4 Sales & Operations Planning (S&OP) 200
9.5 People Making Decisions with Data 207
Chapter 10 Leading Organizational Change 209
10.1 Transformation Required 210
10.2 The Four-Step Change Process 215
10.3 Leadership 225
Endnotes 229
Index 249
Your complete blueprint for using Big Data to transform your entire supply chain — and uncover breakthrough sources of competitive advantage.