Synopses & Reviews
Archie Bunker. Jed. Laverne and Shirley. Cliff Huxtable. Throughout the entire history of American prime-time television only four sitcoms have been true blockbusters, with Nielsen ratings far above the second- and third-rated programs. Weekly, millions of Americans of every age were making a special effort to turn on the set to see what Archie, Jed, Laverne, and Cliff were doing that week. The wild popularity of these shows--
All in the Family,
The Beverly Hillbillies,
Laverne and Shirley (and its partner
Happy Days), and
The Cosby Show--left commentators bewildered by the tastes and preferences of the American public. How do we account for the huge appeal of these sitcoms, and how does it figure into the history of network prime-time television?
Janet Staiger answers these questions by detailing the myriad factors that go into the construction of mass audiences. Treating the four shows as case studies, she deftly balances factual explanations (for instance, the impact of VCRs and cable on network domination of TV) with more interpretative ones (for example, the transformation of The Beverly Hillbillies from a popular show detested by the critics, to a blockbuster after its elevation as the critics' darling), and juxtaposes industry-based reasons (for example, the ways in which TV shows derive success from placement in the weekly programming schedule) with stylistic explanations (how, for instance, certain shows create pleasure from a repetition and variation of a formula).
Staiger concludes that because of changes in the industry, these shows were a phenomenon that may never be repeated. And while the western or the night-time soap has at times captured public attention, Blockbuster TV maintains that the sitcom has been THE genre to attract people to the tube, and that without understanding the sitcom, we can't properly understand the role of television in our culture.
Review
"Provides fresh insight into one of the most popularly discussed and critically mysterious of media phenomenon. Rather than attempting to find a magic formula that explains the success of 'must-see' TV shows, Janet Staiger examines how diverse and variable historical factors contributed to the popularity of hit sitcoms. In the process, she makes a vivid contribution to the cultural study of television and signals important directions for future research."-Barbara Klinger,Director, Film and Media, Indiana University
Review
"If you thought Seinfeld was a blockbuster sitcom, think again. Janet Staiger confronts the issue of the popularity of TV sitcoms and comes up with surprising results. A must-read for classes in television and popular culture."-Jane Feuer,author of Seeing Through the Eighties: Television and Reaganism
Review
"Staiger's Blockbuster TV artfully balances formal analysis, inflected with and informed by various theoretical perspectives, of four different sitcoms with an examination of their reception.-JUMPCUT,
Review
"A unique and intriguing study of a phenomenon the likes of which we may never see again. Everyone involved in teaching or observing U.S. TV culture—and on some level, most of us are—should read this book."-Michele Hilmes,Professor of Media and Cultural Studies, University of Wisconsin-Madison
Review
"If you thought Seinfeld was a blockbuster sitcom, think again. Janet Staiger confronts the issue of the popularity of TV sitcoms and comes up with surprising results. A must-read for classes in television and popular culture."
"In this ingenious exploration, Janet Staiger presents three decades of lively public debate about television's role in U.S. culture. Weaving together research on audience, TV's promotional strategies, industry perspectives, and the diverse ingredients of comedy, Staiger crafts a vivid landscape of our common cultural pleasures."
"A unique and intriguing study of a phenomenon the likes of which we may never see again. Everyone involved in teaching or observing U.S. TV culture—and on some level, most of us are—should read this book."
"Provides fresh insight into one of the most popularly discussed and critically mysterious of media phenomenon. Rather than attempting to find a magic formula that explains the success of 'must-see' TV shows, Janet Staiger examines how diverse and variable historical factors contributed to the popularity of hit sitcoms. In the process, she makes a vivid contribution to the cultural study of television and signals important directions for future research."
"Staiger's Blockbuster TV artfully balances formal analysis, inflected with and informed by various theoretical perspectives, of four different sitcoms with an examination of their reception.
Review
"In this ingenious exploration, Janet Staiger presents three decades of lively public debate about television's role in U.S. culture. Weaving together research on audience, TV's promotional strategies, industry perspectives, and the diverse ingredients of comedy, Staiger crafts a vivid landscape of our common cultural pleasures."-Mary Beth Haralovich,coeditor of Television, History and American Culture: Feminist Critical Essays
Synopsis
Examines the four most popular sitcoms in television history, and through them, the role of television in our culture.
Synopsis
In America's much-touted classless society, the middle classdecried by some as a mythical construct and heralded by others as the embodiment of the American dream--has always occupied a central and controversial position. This book explores the origins of the new middle classes that emerged in the 20th century, revealing the relationship of these classes to capitalism, bureaucracy, and politics. The book is divided into four parts, addressing: the theoretical problems and historical changes brought on by the emergence of the new middle classes; status and the psychology of class; the middle class in America; and the lifestyles and political orientations of the middle classes in the United States.
About the Author
Arthur J. Vidich is Senior Lecturer and Professor Emeritus of Sociology and Anthropology at the New School for Social Research. He is the author of Small Town in Mass Society; Class, Politics and Religion in a Plural Community and numerous other books. He is senior editor and founder of the International Journal of Politics, Culture, and Society.