Synopses & Reviews
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the worlds best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.
Review
"[E]ntertaining, higly readable." -
Chicago Sun Times "...offer[s] a penetrating look into what makes the world's top brands flourish…teeming with examples that are presented in very readable language. …Brand Success is a signature description and analysis of the road to establishing product differentiation and brand equity… Summing Up: Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine
Review
"Valuable as a way to get a wide-ranging understanding of the why and what of the best of the best." - Brandchannel.com
Review
“Ideal for executives or PR pros who wish to learn about successful brands through practical examples.” -
PR Week"Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis." - Midwest Book Review
About the Author
“Ideal for executives or PR pros who wish to learn about successful brands through practical examples.” -
PR Week "[E]ntertaining, higly readable." - Chicago Sun Times
"Valuable as a way to get a wide-ranging … understanding of the why and what of the best of the best." - Brandchannel.com