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Brew to Bikes Portlands Artisan Economy

by Charles Heying
Brew to Bikes Portlands Artisan Economy

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ISBN13: 9781932010329
ISBN10: 1932010327
Condition: Standard


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Staff Pick

Whether you're a local looking to confirm what you've always suspected about your hometown (that it's awesome) or an outsider looking to understand (and perhaps emulate) Portland's unique artisan economy, Brew to Bikes is a delightful and inspirational ode to all that Portland has to offer. Recommended By Tove H., Powells.com

Synopses & Reviews

Publisher Comments

Dissatisfied with passive consumption, many residents of Portland, OR take matters into their own hands. Associate Professor of Urban Studies Charles Heying noticed these local artisans prospering all over the city and set out to study their thriving economy. Profiling hundreds of local businesses, and with an eye on Portland's unique penchant for sustainability and urban development, Brew to Bikes is about everything from bike manufacturers to microbreweries, from do-it-yourself to traditional crafts. A treatise to local, ethical business practices, Brew to Bikes positions Portland as a hub of artisan ingenuity worthy of admiration.

Synopsis

From transportation to restoration, zines to greens, and yes, microbreweries to custom-made bikes, Portland's local industries form a strong artisan economy. Brew to Bikes takes an insightful and intellectual look at these urban businesses.


About the Author

Charles Heying is Associate Professor of Urban Studies and Planning at Portland State University in Portland, OR. His research interests include the interrelationship of private, nonprofit, and public sectors in market economies; institutional netword analysis; and elites, power, and social transformation. Heying's interests led him to develop a new project on Portland's artisan economy, depicting the "creative class" and cultural economy of a rising city.


Table of Contents

SECTION I – BREW TO BIKES: PORTLAND’S ARTISAN ECONOMY

Chapter 1 Introduction

Chapter 2 Genesis of the Concept

Chapter 3 Characteristics of an Artisan Economy

SECTION II – PORTLAND’S SIGNATURE SECTORS

Chapter 4 Brew

Chapter 5 Bounty

Chapter 6 Fashion

Chapter 7 Bikes

SECTION III – ARTISANS ABOUND

Chapter 8 Signs, Sounds, and Scenes

Chapter 9 Books, Publishing, Media and Film

Chapter 10 Healing Herbs and Practices

Chapter 11 Green Scene

Chapter 12 Software, Hardware

Chapter 13 DIY Scene

Chapter 14 Traditional Crafts

Chapter 15 House and Garden

SECTION IV – BACK TO THE FUTURE

Chapter 16 Retrofitting the Artisan City

Chapter 17 Artisan production and economic development Chapter 18 Conclusion


5 2

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`
kylebrittain , February 24, 2011 (view all comments by kylebrittain)
Charles Heying (prof. Urban Studies at Portland State University) has published what may be the first academic study of a functioning cultural economy. “Brews to Bikes” (Ooligan Press) presents the artisan economy as a valid alternative to the Fordist economic model. Three key features of a Fordist economy are: the standardization of the product, the use of Special-purpose tools and/or equipment via the assembly line, and the elimination of skilled labor in direct production. Contrast this with what Heying describes as features of an artisan economy: “local self-reliant enterprise, reinvestment in social and ecological infrastructure, lower transaction costs through shorter chains of accountability, higher trust levels between producer and patron, and importantly, the commitment to the maxim ‘less is more’.” Clearly, this is an academic book, but it is by no means dry. Heying is a great writer whose voice (which is often humorous) leaps off the page. The working examples of artisans in Portland are also compelling and well researched. Although “Brew to Bikes” is a study of Portland, it is more importantly a clarion call for people everywhere to invest in the improvement of their communities.

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`
strathkinnessjb , November 11, 2010
I just finished reading this book and had to immediately say something about it. It really makes you think twice about how we go about economic development incentives, how people perceive "success", and what defines happiness. Too often, Americans think about accumulating "stuff" to make them happy. But as this book notes, there is a different perspective in Portland. Here, people are more likely to drive a 15 year old car but drink craft beers, eat high quality bread and get fresh produce from the farmers' markets. But it's also pointed out that you don't even need to make sacrifices like that to participate in the artisan economy, as the assumption that artisan=expensive is not always the case. Ok, maybe it is for the bikes featured in the book, and the brandies made by Clear Creek, but not for music, bread, arts, fashion, coffee, and many of the other aspects of the Portland scene. If you live in Portland, this helps explain why you like living here. If you don't live in Portland, this book will inspire you.

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Product Details

ISBN:
9781932010329
Binding:
Trade Paperback
Publication date:
10/01/2010
Publisher:
IPS TWO RIVERS PGW CONSORTIUM
Series info:
Openbook
Pages:
337
Height:
.80IN
Width:
7.08IN
Thickness:
1.00
Number of Units:
1
Illustration:
Yes
UPC Code:
4294967295
Author:
Charles Heying
Author:
Charles Heying
Subject:
Artisans - Oregon - Portland
Subject:
Portland (Ore.) - Commerce

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