Synopses & Reviews
Business Communication: Making Connections in a Digital World, 11/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools and Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.
Synopsis
Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook.
Table of Contents
PART ONE: Introduction Chapter One: Communication in the Workplace PART TWO: Fundamentals of Business Writing Chapter Two: Adaptation and the Selection of Words Chapter Three: Construction of Clear Sentences and Paragraphs Chapter Four: Writing for Effect PART THREE: Basic Patterns of Business Messages Chapter Five: The Writing Process and an Introduction to Business Messages Chapter Six: Directness in Good-News and Neutral Messages Chapter Seven: Indirectness in Bad-News Messages Chapter Eight: Indirectness in Persuasive Messages Chapter Nine: Strategies in the Job-Search Process PART FOUR: Fundamentals of Report Writing Chapter Ten: Basics of Report Writing Chapter Eleven: Report Structure: The Shorter Forms Chapter Twelve: Long, Formal Reports Chapter Thirteen: Graphics PART FIVE: Other Forms of Business Communication Chapter Fourteen: Informal Oral Communication Chapter Fifteen: Public Speaking and Oral Reporting PART SIX: Cross-Cultural, Correctness, Technology, Research Chapter Sixteen: Techniques of Cross-Cultural Communication Chapter Seventeen: Correctness of Communication Chapter Eighteen: Technology-Enabled Communication Chapter Nineteen: Business Research Methods Appendixes