Business in Action

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For courses in Introduction to Business

An introduction to business text can be comprehensive without being overly complex and overwhelming–and this text proves it! Business in Action, Seventh Edition is uniquely positioned to help today’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.

MyBizLab^® for Business in Action is seamlessly integrated with the text to create a dynamic learning program that enables students to learn both in and out of the classroom.

Teaching and Learning Experiences

Use a program that presents a better teaching and learning experience–for you and your students.

• Personalize learning with MyBizLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBizLab.
• Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material. 
• Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies.
• Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles.

• Personalize learning with MyBizLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBizLab.
• Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material.
• Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies.
• Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles.

Contents in Brief Preface  

Prologue: Using This Course to Help Launch Your Career  

Part 1          Setting the Stage: The Business of Business  

            1            Developing a Business Mindset  

            2            Understanding Basic Economics  

            3            The Global Marketplace  

            4            Business Ethics and Corporate Social Responsibility  

Part 2          Building the Framework: Business Ownership and Entrepreneurship  

            5            Forms of Ownership  

            6            Entrepreneurship and Small-Business Ownership  

Part 3          Guiding the Enterprise: Leadership, Organization, and Operations  

            7            Management Roles, Functions, and Skills  

            8            Organization and Teamwork  

            9            Production Systems  

Part 4          Supporting the Workforce: Motivation and Human Resources  

            10            Employee Motivation  

            11            Human Resources Management  

            12            Labor Relations  

Part 5          Satisfying the Customer: Marketing, Sales, and Customer Support  

            13            The Art and Science of Marketing  

            14            Product and Pricing Strategies  

            15            Distribution and Marketing Logistics  

            16            Customer Communication  

Part 6          Managing the Money: Accounting and Financial Resources  

            17            Financial Information and Accounting Concepts  

            18            Financial Management  

            19            Financial Markets and Investment Strategies  

            20            The Money Supply and Banking Systems  

Appendixes

            Appendix A  Business Law  

            Appendix B  Risk Management  

            Appendix C  Information Technology  

            Appendix D  Personal Finance: Getting Set for Life  Glossary  

Brand, Organization, Name, and Website Index  

Subject Index