Synopses & Reviews
Synopsis
The Business Policy Game is a general management simulation that provides students with a challenging decision-making exercise. It has been used successfully with groups of upper-class undergraduates and graduate students in business adminstration and in executive development programs. Includes one 31/2 inch diskette.
Table of Contents
1. Introduction.
2. Quarterly Decisions.
3. The Business Environment.
4. Developing the Strategic Plan and Selecting Standards of Success.
5. Marketing: Strategy.
6. Marketing: Sales Forecasting.
7. Production: Planning, Scheduling, and Costs.
8. Production: Capacity Changes.
9. Finance: Strategy and Investment Analysis.
10. Financing: Financial Planning.
Appendix A. Instructions for Using Spreadsheet Templates.
Appendix B. Instructions for Using Graphing Program.
Appendix C. Historical Data for Years 1 and 2.
Appendix D. Reproduction of Year 2, Quarter 4 Computer Reports.
Appendix E. Blank Forms and Worksheets.