Synopses & Reviews
Communication Research: Asking Questions, Finding Answers covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literature by emphasizing effective methods for finding, consuming, and analyzing communication research. Covering the entire research process--how one conceptualizes a research idea, turns it into an interesting and researchable question, selects a methodology, conducts the study, and writes up the study's findings--provides a path for students who wish to develop and conduct research projects.
Synopsis
This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from ones research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the third edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.