Synopses & Reviews
Competing against Multinationals in Emerging Markets draws on efficiency theory, portfolio theory and market structure theory as the lens through which to explain business survival/ failure. By using those theoretical insights along with case studies the book provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant. Drawing lessons about competing in a highly competitive sector, the book uses the of narrative in social research to inform conclusions about factors which lead to survival and prosperity.
Synopsis
Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.
About the Author
Densil A. Williams is Executive Director of the largest business school in the Caribbean, the Mona School of Business and Management. He is also Professor of International Business. He sits on a number of boards in the private and public sectors in Jamaica and across the Caribbean region. He is a former Commonwealth scholar.
Table of Contents
1. Introduction
2. Spur Tree Spices
3. Yono Industries
4. Island Moldings
5. Hot Mama's
6. Perishables Jamaica Ltd
7. Caribbean Flavors and Fragrances
8. Conclusions and Lessons Learnt