Table of Contents
ch. 1.Using the straight combination letter to raise funds --ch. 2.Eliciting funds with the nomination-to-membership letter --ch. 3.Raising funds with the front-end premium letter --ch. 4.Using the back-end premium letter to improve response --ch. 5.Obtaining information - and funds - with a survey letter --ch. 6.Boosting participation in sweepstakes, raffles, and bazaars, through special event letters --ch. 7.Making your voice heard through the protest / petition letter --ch. 8.Requesting additional funds through the special appeal letter --ch. 9.Getting the most from renewal series letters --ch. 10.Reaping substantial funds with the major donor letter --ch. 11."Calling in" funds with the telemarketing script and follow-up letters --ch. 12.Acquiring regular monthly donors with the sustainer letter --ch. 13.Reactivating donors with the lapsed donor letter --ch. 14.Adding to your donor / member list with the referral letter --ch. 15.Obtaining financial support with the foundation and corporate request letter --ch. 16.Soliciting nonmonetary assistance with the volunteer / activist letter --ch. 17.Sending out a potpourri of other important letters --ch. 18.Getting your envelope opened --ch. 19.Writing strong opening copy --ch. 20.Asking for the right gift amount --ch. 21.Structuring the fund-raising offer --ch. 22.Designing your direct mail package --ch. 23.Producing cost-effective mailings --ch. 24.Testing: learning from your own winners and losers.