Synopses & Reviews
Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works And it generates profits immediately and consistently In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: Build your business quickly using responsible, ethical e-mail marketingLeverage your current Web site, using auto respondersWrite effective e-mail advertising copyDevelop newslettersWrite winning subject linesGet high click-through ratesFormat your messagesPut the subscription form on your siteUse pop ups
Use single or double opt-in subscriptionsIncrease the response rate of your offer dramaticallyFormat your e-mail so that it will be received and readChoose between text or HTML e-mail (and why)Reduce advertising expensesHave measurable marketing results with instant feedbackAutomate the whole e-mail marketing process
In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.