Synopses & Reviews
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
Robert W. Bly is an independent copywriter specializing in business to business and direct-response advertising.
This is an accessible and widely popular guidebook for everyone who writes, edits, or approves copycopywriters, account executives, creative directors, freelance writers, advertising managers, and even entrepreneurs and brand managers. The Copywriter's Handbook reveals dozens of techniques that will help anyone trying to write ads, commercials, direct mail pieces, and so forth.
Among the tips featured here:
* 8 headlines that workand how to use them,
* 11 ways to make your copy more readable,
* 15 ways to open a sales letter,
* The 10 characteristics of successful print ads,
* And reliable advice on how to build a successful freelance copywriting practice.
Here, then, is "the best single volume on the subject of copywriting. [Bly's] advice is down-to-earth and practical" (Roger Parker, Audio Times).
"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of, and techniques used in, advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."Los Angeles Times
Review
"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-
Los Angeles Times Ulick O'Connor - Michael Billington - Michael Coveney - Sir Ian McKellen - Jay Strafford - Hallie Ephron - Daniel Mallory - Robert Charles Wilson - Cory Doctorow - Ellen Kanner - Orson Scott Card - L.E. Modesitt, Jr. - Kevin J. Anderson - Katherine Kurtz - David Farland - Janet Maslin - Harlan Coben, author of No Second Chance - Andrew Klavan, author of True Crimes - Robert B. Parker, author of Back Story - Nelson DeMille, author of Up Country - Lisa Scottoline, author of Dead Ringer - Daniel Silva, author of The Confessor - Ronnie H. Terpening, Univ. of Arizona, Tucson - Patrick Anderson - Sharon Sala, New York Times bestselling author of Out of the Dark - Lori Foster, New York Times bestselling author of Say No to Joe? - Publishers Weekly - Mystery News - Chicago Tribune - Washington Post - Kirkus Reviews - Library Journal - New York Daily News - Publishers Weekly - The Dallas Morning News - The Guardian [UK - ] - The New York Times - The Times [UK - ] - Library Journal - Publishers Weekly (Starred Review) - The New York Times - Entertainment Weekly (A-) - USA Today - People Magazine - New Orleans Times-Picayune - Library Journal, Starred Review - Publishers Weekly (Starred Review) - Romantic Time Bookclub Magazine - Bookpage - Rocky Mountain News - Booklist - Publishers Weekly - USA Today - Pages Magazine - Booklist - Publishers Weekly - Fangoria - Romantic Times - El Paso Herald-Post - Kathleen O'Neal Gear and W. Michael Gear, USA Today bestselling authors - Kirkus Reviews - Library Journal - Max Evans - Norman Zollinger - Publishers Weekly - Richard Wheeler - Rocky Mountain News - Tony Hillerman - Tulsa World - The Washington Post - Library Journal - Booklist - Entertainment Weekly - Boston Globe - Richmond Times-Dispatch - The Financial Times (London) - The Guardian (London) - The Sunday Independent (London) - Chicago Tribune - Chicago Tribune Book World - Houston Chronicle - Los Angeles Times - Publishers Weekly - San Francisco Chronicle - The Atlantic Monthly - The New York Times - The New York Times Book Review - The New York Times Book Review - The Washington Post - Time - Seattle Post-Intelligencer
Review
"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-
Los Angeles Times
Synopsis
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
Description
Includes bibliographical references (p. 343-346) and index.
About the Author
Robert W. Bly is an independent copywriter specializing in business to business and direct-response advertising.