Synopses & Reviews
This timely book breaks down the complicated decision-making process involved in establishing an Internet presence and in creating an intranet. It provides simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy.
You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact -- or if you're already online -- to evaluate, enhance, and redefine your current Internet/intranet strategy.
Use Corporate Internet Planning Guide to:
-- Identify your company's Internet/Intranet needs
-- Build your business case
-- Develop a strategy that will enhance all aspects of your enterprise
-- Strengthen your company's overall strategic direction
-- Implement your Internet/Intranet plan successfully.
Veteran Internet professional Richard Gascoyne guides you step-by-step through each portion of Internet strategy planning and implementation with clear summaries about key issues and intelligent discussion of the opportunities and risks at every turn.
Description
Includes bibliographical references (p. 307-309) and index.