Synopses & Reviews
Fifty design projects are shown in detail from concept to completion and all the stages in between for a behind-the-scenes look that uncovers the design process that produced the award winning end results. These products are the winners of the Industrial Designers Society of AmericaÆs acclaimed Industrial Design Excellence Award (IDEA).
Each project provides text describing the designerÆs insights and inspirations, as well as the evolution of the illustrated project. Working drawings, sketches, process books, computer visuals, storyboards, and color photographs show the story behind the design. In these pages, youÆll find cutting-edge product design ranging from electronic gadgets for the kitchen to high-tech equipment. ItÆs the perfect book for the working product designer and the student of product design. Take a trip inside the design studios of the worldÆs most talented product designers for a quick apprenticeship in a major commercial area of design.
Synopsis
Fifty design projects are shown in detail from concept to completion and all the stages in between for a behind-the-scenes look that uncovers the design process that produced the award winning end results. These products are the winners of the Industrial Designers Society of America's acclaimed Industrial Design Excellence Award (IDEA).
Each project provides text describing the designer's insights and inspirations, as well as the evolution of the illustrated project. Working drawings, sketches, process books, computer visuals, storyboards, and color photographs show the story behind the design. In these pages, you'll find cutting-edge product design ranging from electronic gadgets for the kitchen to high-tech equipment. It's the perfect book for the working product designer and the student of product design. Take a trip inside the design studios of the world's most talented product designers for a quick apprenticeship in a major commercial area of design.
About the Author
The Industrial Designers Society of America (IDSA) is the voice of the industrial design profession, advancing the quality and positive impact of design.Cheryl Dangel Cullen is a marketing and graphic design consultant who writes for several major graphic design publications. She is the author of a number of books, including The Best of Annual Report Design, Large Graphics, Small Graphics, Then Is Now, Promotion Design That Works, and the forthcoming Identity Design That Works. She lives outside Chicago, Illinois.