Synopses & Reviews
Discover where design practice is today and where it will take us in the future.
Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics.
Our journey has taken us across the globe in search of the most innovative design practitioners, and their answers to the question 'How are design practices changing?' From small practices to vast corporations, the renowned to the lesser known: these are the stories of people working at the fringes of the traditional disciplines of design. They have opened up their design worlds to reveal the methods, tools and thinking behind their inspirational work. Some of the organizations and individuals featured includes: Droog, BERG, Fjord, thinkpublic, FutureGov, Hakuhodo Innovation Lab, DesignThinkers Group, INSITUM, Optimal Usability, frog Asia, Ziba, Banny Banerjee, Ezio Manzini, Carlos Teixeira and Adam Greenfield.
Design Transitions is divided into three sections:
Section I: Changing Practices features 25 stories from design practices in a range of disciplines.
Section II: New Territories features five organizations introducing and embedding design approaches into their core practice and operations.
Section III: Viewpoints features 12 interviews with leading design academics, offering additional insights and a critical perspective on the key themes that have emerged from our case studies and interviews.
"This book captures all the exciting changes that are currently happening in design. Its great to read so many inspiring stories from around the world. ” - Tim Brown, IDEO
This is a must-read for anyone interested in knowing where design is
headed. ” - Jon Kolko
The book explores transitions in design practice and features untold stories of innovative design practices from around the world
The world of design is changing. In response, designers are expanding their professional boundaries, moving from designing objects to designing services and experiences, to designing for positive social change. This book reveals the working processes of these contemporary design practices, how they have transformed their own practice, and why they have done so.
About the Author
Joyce Yee: Joyce is Programme Leader for the BA (Hons) Interactive Media Design at Northumbria University. Formally trained in Visual Communication, she has over 10 years working experience in wide range of environments: academic (teaching at BA and MA level in the UK and in Malaysia), professional (commercial graphic and new media design), cultural (United Kingdom and South East Asian), and organisational (working with commercial and non-profit organisations).