Synopses & Reviews
Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline.
Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.
You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.
Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.
Synopsis
&>Master a complete five-step program for identifying and executing on disruptive business opportunities Now updated and even more effective, Luke Williams'
Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline.
Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.
You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.
Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.
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Synopsis
For more and more companies in a world that's changing fast, there's only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking - a steady stream of disruptive strategies and unexpected solutions.
Disrupt Think the Unthinkable to Spark Transformation in Your Business, Second Edition shows you exactly how to generate and execute those solutions.
Luke Williams reflects his experience creating disruptive products and services at frog design, one of the world's leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality.
Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. The Second Edition emphasizes learning objectives and outcomes as the author draws on his work teaching business innovation at NYU, and walks the reader through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution.
Disrupt, Second Edition gives you a systematic way to redefine the future of your company, catch your entire industry by surprise, and leave your competitors scrambling to catch up.
About the Author
LUKE WILLIAMS (New York, NY) is Professor of Innovation at NYU Stern School of Business, Executive Director of NYU's Berkley Entrepreneurship Center, and a Fellow at frog design, one of the world's most influential innovation companies. An internationally recognized authority on innovation leadership, Williams works with organizations all over the world on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. His views are regularly featured in Bloomberg BusinessWeek, Fast Company, The Atlantic, and NPR (National Public Radio).
Table of Contents
Introduction
Disruptive Thinking: The Revolution is in Full Swing
PART I: The Hypotheses, the Opportunity, and the Ideas
1. Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End
2. Discovering a Disruptive Opportunity: Explore the Least Obvious
3. Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors
PART II: The Solution and the Pitch
4. Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer
5. Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual
Epilogue. An Instinct for Change: Look Where No One Else is Looking
Quick Reference Guide
Process Summary
Endnotes
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The first systematic, start-to-finish process for imagining disruptive innovations, and transforming them into powerfully successful products and services — now updated and even more effective!