Entrepreneurship: Starting and Operating a Small Business Plus Mybizskillskit

Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

UNIT I: ENTREPRENEURIAL PATHWAYS

1.      Entrepreneurs Recognize Opportunities

2.      The Business Plan: Road Map to Success

The Honest Tea Business Plan

3.      Creating Business from Opportunity

Unit I Case Study: Nicole Miller Company

UNIT II: INTEGRATED MARKETING

4.      Exploring Your Market

5.      Developing the Right Marketing Mix and Plan

6.      Smart Selling and Effective Customer Service

Unit II Case Study: Ken Done Studios

UNIT III: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT

7.      Understanding and Managing Start-Up, Fixed, and Variable Costs

8.      Using Financial Statements to Guide a Business

9.      Cash Flow and Taxes

10.  Financing Strategy: Debt, Equity, or Both?

Unit III: Case Study: FASTSIGNS

UNIT IV: OPERATING A SMALL BUSINESS EFFECTIVELY

11.  Addressing Legal Issues and Managing Risk

12.  Operating for Success

13.  Management, Leadership and Ethical Practices

Unit III: Case Study: Mo's Chowder

14.  Franchising, Licensing, and Harvesting: Cashing in Your Brand

Unit IV: Case Study: Avocent

APPENDIX I: HONEST TEA SAMPLE BUSINESS PLAN–ANNOTATED

APPENDIX II: SAMPLE STUDENT BUSINESS PLAN

APPENDIX III: BIZBUILDER BUISINESS PLAN

APPENDIX IV: RESOURCES FOR ENTREPRENEURS

APPENDIX V: USEFUL FORMULAS AND EQUATIONS

APPENDIX VI: ACCOUNTING JOURNAL DISTRIBUTION GUIDE

APPENDIX VII: USING BUSINESS PLAN PRO®

APPENDIX VIII: GLOSSARY