Synopses & Reviews
If you never read anything else about business networking, read this!
Andrea Nierenberg has distilled the world’s best networking techniques into a quick, step-by-step guide that won’t just teach you: it will inspire you.
Networking can help you uncover amazing opportunities to grow, succeed, share, and help other people. Nierenberg proves it every day: through her world-renowned seminars, she’s helped thousands of businesspeople do all that and more.
Now, she’s compiled her very best ideas about getting into the networking mindset, creating and building relationships, finding new ways to network, and becoming the leader of your growing, thriving network.
Passionate, practical, and incredibly simple, Essential Business Networking will help you connect with great people you should know–and reconnect with awesome people you already know.
Master the unforgettable ABCs of networking
From Action to Goals, Timing to Zeal
Connect, don’t connive
What can you give? Who can you help? What can you learn?
“What do you do?”
Craft your memorable 20-second answer
Introverts: you can network, too
Hone the surprising networking abilities you already have
Networking Simplified
Today’s most powerful business networking techniques, compiled in one quick, friendly, amazingly easy book!
The world’s #1 business networking expert will help you:
- Start today with easy steps you can take right now
- Build on strengths you already have
- Find 10 extra minutes a day for networking
- Connect with 10 types of great new contacts
- Give first, because that’s what networking is all about
- Tell people why they need to know you–in 20 seconds
- Listen better, ask better questions, and show you care (because you do)
- Learn 3 powerful ways to remember names
- Do the simple follow-up that makes you unforgettable
- Create high-value connections between your contacts
- Set goals, keep track, and learn from experience
- Become the go-to leader of your network
- Transform networking from a chore into a pleasure!
Synopsis
This book is a simple read and a selection of the author’s top tips organized into chapters that represent logical steps for building a powerful network. You don't need to start at the beginning. For example, if you already feel very confident about your business networking skills and want to use this book to meet some new friends you can leap ahead to start with Chapter 4. The author has digested and synthesized all of the tips and techniques into bite-sized action plans, so you can start implementing immediately.
About the Author
Andrea R. Nierenberg, author, speaker, networking strategist, and business coach and consultant, is the force behind The Nierenberg Consulting Group. Called a “networking success story” by the Wall Street Journal, Andrea founded The Nierenberg Consulting Group in 1993.
Her firm provides training in networking, sales, customer service, and presentation skills—all skills that impact the bottom line.
With a stellar 30 years as a leader in sales and marketing, Andrea is an in-demand business expert both at home and abroad. Her firm partners with an array of the world’s leading financial and media industry businesses.
Table of Contents
Preface xvii
Introduction 1
Chapter 1 Networking Is a Mindset 5
Chapter 2 Positioning Yourself and Creating Your Brand 19
Chapter 3 Creating Connections 31
Chapter 4 Building Relationships 45
Chapter 5 Where to Network—EVERYWHERE 63
Chapter 6 Networking Etiquette 77
Chapter 7 Leading the Way 95
Appendix A Six-Month Weekly Networking Reminders 117
Index 135