Synopses & Reviews
Calling all foodies! Here's how to share your passion with your own glorious food blog
A food blog can help you preserve your family's food legacy, launch your own culinary empire, or just be a feast of fun. Here's what you need to know to manage the technical side of blogging, create a cool design, select the ideal content, style and photograph food, and share your kitchen inspirations as an active member of the online food community.
Collect your tools claim your domain, choose a blog platform, and establish your place in social media
Find your niche survey the blog landscape, meet your fellow food bloggers, select a blog name, and find your unique voice
Serve it in style see how to design a blog that serves up mouthwatering content as elegantly as a perfect table setting
Feed their eyes learn simple food-styling tricks and how to take photos that awaken the taste buds
To market, to market find out how to market your blog, increase your search engine rankings, and make your blog pay
Open the book and find:
Why it's the perfect time to launch your blog
Ways to make your blog credible
Advice on creating and presenting content
A primer in food blog legalese
Design ideas to make your blog user-friendly
Surprising ways to enhance your photos
Insider food-styling tricks
Tips for tapping into ad networks
Learn to:
Find your voice and your niche in the food blogosphere
Enhance your blog with superb design and photography
Make your recipes searchable and connect your blog to social media
IN FULL COLOR!
Synopsis
Bloggers and foodies everywhere will want this full-color bookThe only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers everything: how to identify your niche, design your site, find your voice, and create mouthwatering visuals of your best recipes and menus using dazzling lighting and effects. You'll learn how to optimize your blog for search, connect with social media, take your blog mobile, add widgets, and much more.
- Walks you through the technicalities of starting your own food blog
- Explores what you need to consider before your first post ever goes public
- Shows you how to create lip-smacking food visuals using special lighting and clever effects
- Explains SEO and how to make sure your site and recipes are searchable
- Goes into social media and how to use it effectively with your blog
Here's everything you need to know about food blogging.
About the Author
Kelly Senyei is a multimedia food journalist, stylist, photographer, and chef. She joined the food blogosphere in 2008 with the launch of her blog, Just a Taste (www.justataste.com), which chronicles her culinary musings tied to everything from easy appetizers and creative cocktails, to quick-fix meals and endless desserts. Kelly is a big proponent of keeping things light in life (and she’s not talking about calories) and was motivated to launch her blog to share her family’s rich recipe history.
Table of Contents
Introduction 1Part I: Whetting Your Appetite 7
Chapter 1: The Many, The Proud 9
Chapter 2: Finding Your Niche 25
Part II: Finding Your Voice 61
Chapter 4: Is This Thing On? 63
Chapter 5: Setting Your Content Menu 81
Chapter 6: Branding Your Blog through Consistency and Frequency 99
Part III: The Soup to Nuts of Design 117
Chapter 7: The Lay of the Land 119
Chapter 8: Your Blog's Roadmap 137
Chapter 9: Getting Your Garnish On 159
Part IV: Eating with Your Eyes 175
Chapter 10: Food Photography Basics 177
Chapter 11: Gathering Your Equipment and Tools 195
Chapter 12: Styling and Photographing Food 209
Part V: Marketing & Monetization 237
Chapter 13: (Super) Marketing 239
Chapter 14: Bringing Home the Bacon 259
Part VI: The Part of Tens 283
Chapter 15: Ten Things to Know before Starting Your Food Blog 285
Chapter 16: The Ten Hardest Foods to Photograph 291
Index 297