Synopses & Reviews
Innovation is the foundation on which most successful businesses are now built. From biotechnology to banking, companies are relying on "intangible" assets in the form of strategic patents, trademarks, and other intellectual property rights to gain a foothold in key markets. In the information age, ideas often become assets that far exceed the value of real estate, factories, or other tangibles. That's why today's successful business leaders, advisors, investors, and dealmakers need to mind the store by better understanding, and deploying, IP rights.
From Ideas to Assets provides a comprehensive overview of key business topics in intellectual property for senior executives, investment bankers, investors, and anyone whose business depends on competitive advantage. The book features expert contributions from more than twenty-five top investment bankers, venture capitalists, licensing executives, financial analysts, corporate and outside patent attorneys, and valuation experts. These thoroughly researched contributions are presented in four broad sections: Identifying and Understanding Intellectual Property ; Exploiting Intellectual Property; Measuring Intellectual Property Performance; and Intellectual Property Transactions and Finance. Each section provides readers with both essential background information and fresh perspectives on current trends and developments. More than one hundred graphs, charts, and diagrams, many never before presented, help to illustrate and clarify concepts for busy readers. A handy data bank section and more than fifty annotated Web sites and URLs provide IP-business information not readily available.
The book explains how innovations, in conjunction with legal rights and market demand, form business assets, which is especially true in the areas of information technology and medical science. In addition, From Ideas to Assets presents techniques for placing a monetary value on such assets. Though focused primarily on patents, the book also covers trademarks, which affect brand names, and several other important areas of intellectual property, including IP licensing and securitization.
Informative and intelligent, From Ideas to Assets is an accessible and easy-to-read guide to understanding, evaluating, and maximizing returns on patents and other IP assets. An ideal resource for investors, managers, accountants, and advisors in all industries, this book is one they will want to keep close at hand.
Review
"A new book, From Ideas to Assets: Investing Wisely in Intellectual Property, edited by Bruce Berman, can help engineers fill the holes in their knowledge of the intricacies of working with IP so they can be better engineers." (EE Times, Jan 02)
"...[From Ideas to Assets] has captured the business community's attention by detailing the way companies have turned patents into cash." (Forbes ASAP, June 24, 2002)
"[R]equired as reading and as a reference tool for any IP attorney, corporate CFO, IP manager, accountants, [and] institutional investors" (Intellectual Property Today, March 2002)
Synopsis
In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold.
From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work - and what you need to know about them to succeed today's competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables.
The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors. This is not a textbook or a stock-picking manual. From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.
Synopsis
The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors. This is not a textbook or a stock-picking manual. From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.
Synopsis
Industry-leading managers and investors show how to incorporate the best intellectual property rights into the latest business models
The information age is opening new doors. Intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers, executives, and investors must understand the fundamentals of IP to be in a position to make informed business decisions. Edited by industry expert Bruce Berman and with contributions from the top names in IP management, investment, and consulting, From Assets to Profits provides a detailed look at how intellectual property assets work and what professionals need to know about them to succeed in today's competitive business environment. From Assets to Profits, explores how recent developments are forcing businesses to reexamine their approach to innovation and performance, and explains how to recognize IP assets and deploy them for the best return.
Bruce Berman is CEO of Brody Berman Associates, Inc. in New York, the leading communications and consulting firm for intellectual property managers, owners, and investors. He is the editor of the Wiley anthologies Making Innovation Pay (978-0-471-73337-9) and From Ideas to Assets (978-0-471-40068-4). He is on the editorial board of Patent Strategy &Management and writes a regular column for IAM magazine "IP Investor."
Synopsis
"Bruce Berman brings the flair of the entrepreneur to the field of patents. His skills-as a business executive, networker, and public relations strategist-are unique in the 'green eye shade' world of intellectual property. This book is a must read for those who want to know how the business of patents really works."
-Bruce Lehman, Assistant Secretary of Commerce
and U.S. Commissioner of Patents & Trademarks, 1993-1999
"From Ideas to Assets solves the mystery of the 'hidden' value of intellectual property by drawing upon a user-friendly, multidisciplinary approach that challenges readers as well as informs them."
-Jack J. Ross, CEO, Licent Capital
Founding member and former Group Head
of Merrill Lynch's industry leading Asset-Backed Finance Group
"Berman's tour de force is a must for every senior financial executive. Derivatives, cash flow forecasting, and asset-backed securitization were each an idea that spawned a new business. From Ideas to Assets: Investing Wisely in Intellectual Property provides both managers and bankers with an 'A to Z' on how to protect and capitalize on innovation."
-George L. Davis, Former Group Executive for North America,
Citigroup, and EVP in Charge of Worldwide Investment Banking,
First National Bank of Chicago
"Intangible intellectual assets have become the coin of the realm for many transactions. From Ideas to Assets is essential reading for every serious investor or dealmaker. Those involved in information technology, pharmaceuticals, or any other industry in which IP value plays a part will find this book a key to unlock new meaning."
-Arthur H. Rosenbloom, Managing Director, CFC Capital Corp.; former Chairman,
Patricof & Co. Capital Corp.; Adjunct Professor of Finance,
Leonard N. Stern School of Business, New York University
"The use of intellectual property to support business strategies may be the least understood tool in business today. From Ideas to Assets is an invaluable asset to managers, investors, and advisors. For those who already 'get it,' this book provides useful data and reinforcement. For those who don't, it is background that is certain to inspire. Bruce Berman has once again done us a valuable service by providing the information and context managers now need to succeed."
-Harry J. Gwinnell, Director of Intellectual Property,
Cargill Incorporated
Synopsis
From Assets to Profits Competing for IP Value &Return
Innovation is a fight for survival. When it comes to cashing in on new ideas, the right business model can make the difference between success and failure. Today's well-equipped managers and investors must learn how and when intellectual property rights like patents and trade secrets become business assets, and which strategies provide the best return on them.
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment, and consulting, From Assets to Profits: Competing for IP Value &Return provides a real-world look at how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage.
Bruce Berman's acclaimed From Ideas to Assets: Investing Wisely in Intellectual Property introduced IP as a business asset; his follow-up book, Making Innovation Pay: People Who Turn IP into Shareholder Value, looked at patent licensing as a strategy for business owners large and small. Now, From Assets to Profits: Competing for IP Value &Return reveals how a deeper awareness of intellectual assets is forcing many businesses to rethink their approach to capturing innovation and generating profit. Visionary and focused, this important book demonstrates how you can identify valuable intellectual assets and discover the most effective business models for themespecially those that are appropriate for particular IP holders.
Not all IP rights are assets, but identifying which ones areand then appropriately monetizing themis a challenge, whether you are an IP manager, senior executive, investor, entrepreneur or a so-called patent "troll." Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle-tested IP pros.
Synopsis
Praise for From Assets to Profits Competing for IP Value & Return"A timely collection of insights from a cast of leading experts whose experience spans the entire IP ecosystem. Mr. Berman's examination of IP assets and business models—and their myriad dynamics and dependencies—provides a compass that leads readers through a changing landscape."
—Damon C. Matteo, Vice President & Chief Intellectual Property Officer, Palo Alto Research Center, a subsidiary of Xerox Corporation
"What is most impressive about Bruce Berman's new book is that it provides a holistic approach to IP management. For most patent holders, IP needs to serve the business, not be it. As many of the contributors to From Assets to Profits point out, considerations such as relationships, alliances, and competitive advantage provide most companies greater ROI than the siren song associated with patent royalties. From Assets to Profitsis a welcome addition to the best thinking about managing intellectual assets."
—Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft
"From Assets to Profitsprovides a road map for helping IP holders move from an exclusionary strategy to a more inclusive one for creating meaningful profits. Bruce Berman's valuable book helps readers step seamlessly into the shoes of an IP chieftain, investor, broker, open-network innovator, litigator, and economist."
—Bill Coughlin, President & CEO, Ford Global Technologies, LLC
"When it comes to articulating the value and importance of intellectual property, no one does it better than Bruce Berman. In his fourth book, From Assets to Profits, Berman continues this quest, demonstrating how to profit from IP with concrete examples and insights from the industry's foremost experts. Like his previous books, this is a must-read for all business and finance executives. Berman's books are as conceptually brilliant and as innovative as the people and content they cover."
—Steve Lozan, Investment Manager & IP Sector Specialist, Smith Barney
Synopsis
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Returnprovides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profitsreveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.
About the Author
BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, the leading marketing and communications firm for intellectual property owners and investors. Mr. Berman is the editor of Hidden Value, a critically acclaimed anthology on the business of intellectual property, and has advised numerous clients about positioning their IP assets. He is on the editorial board of Patent Strategy & Management and is a member of the Financial Markets Committee of the Licensing Executives Society.
Table of Contents
Acknowledgments.
Introduction.
Chapter 1. Out Of Alignment–Getting IP And Business Strategies Back In Synch (Dan Mccurdy).
Perspective.
The Emergence Of Patent Trolls, And Their Impact On IP Licensing.
In A Changing IP And Business Environment, What Is The Correct IP Strategy?
The Need To Tie Intellectual Property Strategy To Overall Business Strategy.
Using The Company's Intellectual Property To Improve Business Performance.
Not Magic – Just Hard Work.
Chapter 2. The Evolution Of The Technology Firm, IP Rights, And The Business Of Licensing (Bryan P. Lord).
Perspective.
Introduction.
The Past: The Integrated Industrial Economy.
The Nature Of The Technology Firm.
The Role Of Intellectual Property.
A Precursor To The Business Of Licensing.
The Present: The Disaggregated Modern Economy.
Transition From Industrial To Modern Economy.
The Nature Of The Technology Firm.
The Role Of Intellectual Property.
The Business Of Licensing.
The Future? The Interrelated “Open” Economy.
Transition From Modern To “Open” Economy.
The Nature Of The Technology Firm.
The Role Of Intellectual Property.
Implications For The Business Of Licensing.
Conclusion.
Chapter 3. Strategy Before Tactics: Re-Engineering The IP Ecosystem (Kevin Rivette).
Perspective.
Ecosystem Reengineering–What Is It?
Profit Pool Positioning: “Show Me The Money”.
Advantaged Networks: “Who Do I Want To Play With?”
Collaborative Innovation: “How To Avoid Looking Over Your R&D Shoulder”.
Chapter 4. IP Investing: Catalyst For Return Or Recipe For Pain (Bruce Berman).
Perspective.
Many Shapes And Sizes.
Few Rights Are Assets.
Who Are IP Investors?
The True Value Of IP.
Where Is IP Investing Headed?
Chapter 5. Making Sense Of Recent Court Decisions and U.S. Patent Reform (Irving Rappapport and Bruce Berman).
Perspective.
Patent Competition (What Is It?; How Has It Changed? What Does It Mean For Business &Innovation?).
What Is Patent Competition?
How Has Patent Competition Changed?
“Dark Pools” Of Competitive Information.
What Patent Competition Means For Business And Innovation.
The Myths Fostered By Those Claiming The Patent System Needs Drastic Change.
Emerging New IP-Based Business Models.
Patent Search, Software And Analytic Services.
Buying And Selling Patents.
Licensing Patents.
Litigation Finance And Investment Firms.
IP Financial Firms.
Developing, Patenting And Enforcing Inventions (Dpeis).
IP Acquisition Aggregators.
Recent Supreme Court Decisions' Impact On Business.
Patent Reform Legislation.
Patent Office Streamlining Initiatives.
Conclusions.
Chapter 6. Patent Valuation Methods And Contexts: Navigating Dangerous Waters (James E. Woods, Phd).
Perspective.
Valuation Techniques.
Quantifying Value.
Approaches To Valuation.
Synthesizing And Reconciling Values Derived From Alternative Approaches.
Other Patent Valuation Methods.
Sources Of Value.
Analytical Framework.
Use Of The Patented Technology.
License Patent Rights.
Strategically Restrict Competitors.
Other Sources.
Practical Application.
Chapter 7. Measuring And Conveying IP Value In The Global Enterprise (Joe Beyers).
Perspective.
Introduction.
Strategic Intent Of IP – Products/Services Only Or More?
Setting The Structure For Success – Sounds Good But How Do You Get Everyone On Board?
Leveraging IP For Increased Value -- But What Kind Of Value?
IP Cash/Value – Who Gets The Benefit?
Revenue Recognition - So You Get The Cash, But Can You Count It?
Specific Business Models- So What Are Reasonable Financial Goals?
Tradeoffs - So You Set The Goals, But Do You Always Want To Let Them Be Successful?
Summary.
Chapter 8. More Valuable Than Cash: Strategic Patents AND Return On Investment (Willy Shih).
Perspective.
Valuing A Patent Versus Valuing A Technology.
Categorizing Patent Valuation.
Protecting A Franchise By Excluding Others: Broad Scope, Sharp Delineation.
Protecting A Franchise By Excluding Others: Broad Scope, High Cumulativeness, First-Mover Advantage.
The Importance Of Time: Patent Lifetime And The Development Of Substitutes.
Strategic Use Of Patent Portfolios.
Attacking A Competitor Or Imposing A Structural Cost Differential.
Warding Off Attacks.
Is The Conduct Of R&D Solely For The Purpose Of Generating Patents A Sustainable Business Model?
Thinking Strategically About Patents.
Keep The Portfolio Current With Business Needs.
Maximize Coverage Of Key Detectable Art.
Supplement With Strategic Purchases.
Incorporate Patents Into Standards.
Be Willing To Litigate.
Many Firms Decrease Their IP Asset Leverage By Making A Short Term Cost Benefit Trade-Off: Avoiding “Drug Addiction”.
How Does A Firm Know If Its Patent Strategy Is Successful?
Chapter 9. The Changing Economics Of Patent Litigation: Assessing Risk &Return (Ronald J. Schutz).
Perspective.
The Rules Of The Game Have Changed.
The Rules Of The Game May Change More.
The Risk/Reward Analysis.
Patent Litigation Is Expensive.
The Risk/Reward Analysis From The Patent Owner's Perspective.
The Risk/Reward Analysis From The Alleged Infringer's Perspective.
Other Factors That All Parties Need To Consider.
A Report From The Trenches.
Conclusion.
Chapter 10. Making Reputation Pay: How Intellectual Assets Influence Shareholder Value (Jonathan Low).
Perspective.
Chapter 11. IP Asset Sales: A Work In Progress (James E. Malackowski).
Perspective.
A Tradition Of Patent Licensing.
Transition To Patent Sale And Emergence Of New Marketplaces.
Online Listing Services.
Live Multi-Lot Live Auctions.
IP Exchange.
IP Assets: Tomorrow's Currency.
Market Momentum.
New Market Participants.
Conclusion.
Chapter 12. The Evolving Role Of IP In M&A: From Deal-Breaker To Deal-Maker (Ron Laurie).
Perspective.
First Generation M&A Mindset: The Traditional Role Of IP As A Deal Breaker.
Second Generation M&A Mindset – Seeing IP As A Deal Driver.
The Role Of The CIPO In Early Stage M&A Activity.
The Role Of The IP Investment Banker In Extracting Maximum Value From IP In M&A Transactions.
Conclusion.
Chapter 13. Patents-As-Hedge: Wall Street's Emerging Monetization Model (John A. Squires).
Perspective.
Attributes Of Patents Wall Street Seeks To Procure.
Innovation For Consortia And Joint Ventures In Market Structure Initiatives.
Role Of Patents In Market Structure Joint Ventures.
Patent Valuation And Implications For Use Of Patents Moving Forward.
Chapter 14. Financing IP Assets – What Banks And Traditional Capital Providers Are Missing (Keith Bergelt).
Perspective.
Putting The Subprime Credit Crisis In An IP Perspective.
Trends In Private Equity.
Effect Of Competition.
Impact Of The Emergence Of Hedge Funds.
IP's Emergence As An Asset Class And Important Source Of Leverage In Acquisitions.
Impact Of The Subprime Crisis On PE, Credit Markets And IP
IP Finance.
IP Finance Landscape.
Comparative Cost Of IP-Based Capital.
Conclusion.
Chapter 15. Property And Capital Refined: Toward A Global Knowledge Value Chain (Ulf Petrusson And Bowman J. Heiden).
Perspective.
(Re)Defining Intellectual Assets, Property, And Capital.
The Transformation Of Industry To Knowledge-Based Business.
The Intellectual Vs. Material Value Chain.
Knowledge-Based Business Models.
The Physical Product In A Supporting Role.
R&D As Both A Product And A Business Development Platform.
Leveraging Content And Know-How As Property.
Road Ahead.
Index.