Synopses & Reviews
This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth.
Fundamentals for Becoming a Successful Entrepreneur thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. You’ll learn how to:
- Recognize, define, test and exploit business opportunities
- Develop business ideas into business concepts with revenue models that create value and can be profitably sustained
- Determine your concept’s feasibility through industry, market, trend, economic, breakeven, and risk analyses
- Establish a proper ethical and legal foundation for the business concept
- Succinctly and effectively demonstrate your concept’s viability to a potential funder
- Organize and manage human and social capital -- including resources provided by your family
Throughout, Carsrud offers entrepreneurship techniques and approaches you can use in many ways: to build your own profitable new venture, create a successful non-profit, make a public agency more effective, transform your current organization, or succeed as a self-employed professional.
Synopsis
This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth.
The authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You'll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.
You can use this guide's entrepreneurship techniques and approaches in many ways: to build a profitable new venture, to succeed as a self-employed professional, to make a non-profit or public agency more successful, or even to transform your current organization
Entrepreneurship: From dreams to outcomes
Defining success for yourself--and achieving it
Designing concepts for profitability and growth
Planning your high-potential business, step by step
Innovating in product/service development and marketing
Delivering something new that your market will value
Building your entrepreneurial venture, one person at a time
Developing great teams--and avoiding common hiring mistakes
Mastering the essentials of entrepreneurial finance
Revenue models, financing options, metrics, and growth
About the Author
ALAN L. CARSRUD, PH.D. (Toronto, CA Area) holds the Loretta Rogers Chair in Entrepreneurship Research and is Professor of Entrepreneurship & Strategy in the Ted Rogers School of Management at Ryerson University in Toronto, Canada. He is also Docent at Abo Akademi University in Turku, Finland. He was formally Professor and founding Executive Director of the Eugenio Pino & Family Global Entrepreneurship Center at Florida International University. Prior to that, he was Senior Lecturer and Academic Coordinator of the Price Center at the Anderson School at UCLA and Senior Lecturer in Electrical Engineering at UCLA. He founded the UCLA Venture Development and Global Access Programs, which help create new, technology-based ventures in Australia, Chile, Finland, France, Italy, Mexico and the United States. In addition, he created the Family and Closely-Held Business Program at UCLA. Carsrud was on the start-up team at People Express Airlines, and served as Founding Director of CytoSignal, a biotech firm in Irvine, California. He is currently on the Board of Directors of United Enterprise Fund (UEF) in New York City.
Table of Contents
1. Overview and Introduction
2. What is Success for You?
3. Idea to Concept to Business Model
4. Using Market Research
5. Feasibility Analysis
6. Product and Service Development
7. Fundamentals of Marketing and Sales
8. Building an Organization
9. Legal Issues and Governance
10. Financing and a Revenue Model
11. Launching the Venture
12. Managing a Small/Medium Venture
13. Special Issues for Social Ventures and Non-profits
14. Special Issues for Technology-Based Ventures.
15. Special Issues for Arts and Humanities
16. Special Issues for Self-Employed Professionals