Synopses & Reviews
In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
Synopsis
Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text.
Table of Contents
Chaper 1. Logistics Role in Economy/Organization
Chaper 2. Logistics & Customer Service
Chaper 3. Logistics Information Systems
Chaper 4. Inventory Role & Importance of Inventory
Chaper 5. Inventory Management
Chaper 6. Materials Management
Chaper 7. Transportation
Chaper 8. Warehousing/Distribution
Chaper 9. Packaging & Materials Handling
Chaper 10. The Procurement Function
Chaper 11. Global Logistics
Chaper 12. Organization for Effective Logistics Performance
Chaper 13. Financial Issues in Logistics Performance
Chaper 14. Supply Chain Management/Integrated Channel Management
Chaper 15. Implementing Logistics Strategy