Synopses & Reviews
"A simple, straightforward, and helpful guide." Ken Gladish, CEO, YMCA of the USA
Proven tips on grants, direct mail, special events, and more!
Tried and true marketing techniques to catch contributors
Loaded with tips to research and write winning grant proposals Find out how to turn volunteers into soldiers for your cause! Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. Discover how to make a "no" a "yes" by using this friendly guide to create your plan, market your mission, organize events, and watch your budget grow!
Discover how to: Define your group's focus Create a viable plan Put together a board of directors Find and train volunteers Market via print and online Promote yourself with the media
The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun
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This complete, fun-to-read guide to the art and science of raising money for non-profits reveals the secrets of successful grant writing and offers advice on starting an organization from scratch. Readers learn how to conduct a grassroots campaign with fund-raisers and phone and mail solicitations. Photos and line drawings.
Fundraisers, here are the tricks that get the cash! Fundraising For Dummies
is the complete, fun-to-read guide to the art and science of raising money for nonprofit endeavors, from Little League to big foundations. Fundraising For Dummies helps you to
- Find the secrets of writing grants that get the green
- Conduct effective grassroots campaigns, phone and mail solicitations, events, and more
- Discover tips on starting a nonprofit organization from scratch
- Put the fun" in fundraising
Watch as your volunteer force turns into your front ranks, and wait to hear those "noes" turn into "yesses" as ...For Dummies
turns your marketing techniques into solid gold.
Find out how to cultivate donors and solicit donations online
Covers new changes in tax and philanthropy law
Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.
Discover how to
- Define your group?s focus
- Create a viable plan
- Organize your board of directors
- Find and train volunteers
- Market via print and online
- Promote yourself with the media
About the Author
John Mutz is chairman of the United Way of Central Indiana and served as president of the Lilly Endowment. Katherine Murray has written several books about fundraising and advises nonprofits.
Table of Contents
PART I: Gearing Up to Raise Funds.
Chapter 1: Putting the Horse Before the Spark: Fundraising Starts with Passion.
Chapter 2: Fundraising Facts: Turning Gold into Good.
Chapter 3: Fundraising Issues and Ethics: How We View What We Do.
Chapter 4: The Case Statement: Your Agency's Who, What, Why, and How.
Chapter 5: Getting Your Board on Board.
Chapter 6: Valuing Volunteers Philanthropists and Fundraisers.
Chapter 7: A Map to the Stars: Creating a Fundraising Plan.
PART II: Getting to Know your Donor.
Chapter 8: The Ins and Outs of Donor Research.
Chapter 9: Meet Your Donor!
Chapter 10: At the High End: Cultivating Major Givers.
Chapter 11: The Ask And Why "No!" Can Lead to "Yes!".
PART III: Using your Fundraising Tools.
Chapter 12: Say It in Print Direct Mail, Annual Reports, and More.
Chapter 13: Writing Winning Grant Proposals.
Chapter 14: Working the Media: Is Image Everything?
Chapter 15: Working the Phones (You Don't Have to Be Hated).
Chapter 16: Web Assertiveness Training: Fundraising on the 'Net.
PART IV: On the (Fundraising) Campaign Trail.
Chapter 17: Organizing, Implementing, and Celebrating Your Annual Fund.
Chapter 18: Black Tie Optional: The Special Event.
Chapter 19: The Capital Campaign: Building Buildings, Non-Buildings, and Futures.
Chapter 20: Planning for Major Gifts.
Chapter 21: Preparing for Planned Gifts.
Chapter 22: Fundraising's Secret Weapon: The Challenge Grant.
Chapter 23: The Future of Fundraising: Some Predictions.
PART V: The Part of Tens.
Chapter 24: Ten Best Opening Lines.
Chapter 25: Ten Excuses for the Failed Event.
Chapter 26: Ten Fundraising Horror Stories.
Chapter 27: Ten Ethical Dilemmas.
Chapter 28: Ten Sure-Fire Turnoffs (And How To Avoid Them).
Appendix: Checklists and Safety Nets.
Book Registration Information.