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Emily B.: Black History Month 2021: Black Women in Science (0 comment)
The books below are a starting point for delving into the scientific legacy of Black women around the world and for inspiring the next generation to follow in their footsteps...
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Gold in the Rings The People & Events That Transformed the Olympic Games

by Stephen R Wenn, Robert Barney
Gold in the Rings The People & Events That Transformed the Olympic Games

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ISBN13: 9780252084522
ISBN10: 0252084527
Condition: Standard


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Synopses & Reviews

Synopsis

Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle.Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.

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Product Details

ISBN:
9780252084522
Binding:
Trade Paperback
Publication date:
01/09/2020
Publisher:
University Of Illinois Press
Pages:
360
Height:
1.00IN
Width:
6.10IN
Illustration:
Yes
Copyright Year:
2020
Author:
Robert Barney
Author:
Stephen R Wenn
Author:
Stephen R. Wenn

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$14.95
List Price:$24.95
Used Trade Paperback
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1Burnside
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