Synopses & Reviews
For more than a generation, we've been taught that milk does a body good, but in
Got Milked?, Alissa Hamilton dispels common misconceptions about milk, and exposes the truth behind the marketing, as well as the enormous influence the milk industry has over our diets. Separating science from advertising, Hamilton uncovers the inside story behind how milk became a dietary staple, stripping away years of conventional assumptions about diet to reveal the ways in which milk interferes with everyday health.
But more than just a sobering look at how milk is not the wonder food that it has been made out to be, Got Milked? also demonstrates how going milk-free can revolutionize your diet and your well-being. Attacking decades of accepted wisdom about milk, Got Milked? will make you rethink the way you consume milk and empower you to eat better. Hamilton also offers delicious, dairy-free recipes and full meal plans that deliver the same nutrients found in dairy products, without all the sugar or negative side effects.
At once provocative and transformative, Got Milked? challenges much of the accepted wisdom about milk and will leave you prepared to take charge of your health. Not only will you find it easy to drop milk from your diet, you will thrive without it.
Synopsis
Refuting the milk industrys overwhelmingly popular campaign—“Got Milk?”—which has convinced us that milk is essential, this scientifically based expose proves why we dont need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change it.
Bolstered by the dairy industry and its successful “Got Milk?” advertising campaign launched in California to help declining milk sales, as well as the governments recommended dietary guidelines, many Americans view cows milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cows milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cows milk is far from essential for good health, and for many, including the majority of American adults who cant properly digest it, milk can actually be harmful.
In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects.
Complete with delicious dairy-free recipes and full meal plans for “Making it Without Milk,” Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives.
About the Author
Alissa Hamilton is an author and authority on food processing and marketing. Her first book, Squeezed: What You Dont Know About Orange Juice (published by Yale University Press), sparked a series of class action lawsuits in the United States against orange juice companies for their deceptive marketing practices. An authority on food labeling issues, Hamiltons articles have appeared in various magazines, online media sources and academic journals. She has spoken at TEDx Cambridge on the subject of “How Do You Eat;” has been a guest on the Dr. Oz show; appeared as part of the Consumer Watchdog report on ABC World News with Diane Sawyer; and been featured and quoted in the Guardian, Atlantic, New Yorker, New York Post, LA Times, Boston Globe, Wired, NPR, Martha Stewart radio and others. A 2008-2009 Food and Society Fellow with the Institute for Agriculture and Trade Policy, she continues to work with former Fellows to advocate for more transparency surrounding how processed foods are produced. Alissa lives in Toronto, Canada.