Synopses & Reviews
First published in 1973, the
Graphic Artists Guild Handbook has become the essential source for fair prices and practice. Assembled by the National Organization for Graphic Artists, this 10th edition contains the latest information on business, pricing and ethical standards for nearly every discipline in the visual communications industry, from advertising to publishing to corporate markets.
NEW! important updates on technology standards, practices and pricing for Web and multimedia design
NEW! updated sample contracts and definitions of contract terminology
NEW! coverage on stock and royalty-free images, with pricing information from both the buyer's and seller's point of view
NEW! legal affairs section discusses the impact of current legislation on copyright and sales tax issues
NEW! expanded index for quicker, easier reference
The ultimate reference book for design and illustration professionals
Latest pricing information based on real industry surveys
Help for navigating hot new markets
A complete guide to professional ethics & business standards
Easy-to-read explanations of copyright and legal issues that affect you
Tips on negotiating the best deals
Sample contracts that make it a snap to "get it in writing"