Greenhouse Operation & Management

Revised, expanded, and updated, Greenhouse Operation and Management continues to he the most thorough and inclusive greenhouse management text on the market. A wealth of new graphs and charts clearly illustrate new sections on floriculture as well as the expanded sections on production and marketing opportunities in the greenhouse industry. Featuring the same in-depth coverage that has made previous editions of Greenhouse Operation and Management noteworthy, this remarkable text maintains its unique blend of modern industry trends and pragmatic business perspectives.

New to this edition:

• Substantially revised sections on floriculture production and marketing
• A reference of careers in the greenhouse industry
• Numerous original photographs as well as completely new graphs and charts
• An updated chapter on "Marketing" reflecting current market developments
• Expanded information on the social and environmental movements within the floriculture trade

This book focuses specifically on green house management and production. The book includes new material on fertilizers, internation cooperatives, automation, chemicals, insects, marketing, and diseases. The book also added a new chapter on computers in the green house.

Based on the author's life-long practical experiences both in the industry and in research, this best-selling, state-of-the-art guide to the operation of commercial flower and vegetable greenhouses presents coverage in the order in which decision-making concerns occur. Exceptionally comprehensiveyet accessibleit provides detailed, step-by-step instructions in layman's terms for ALL aspects of the businessfrom the physical facilities, to the day-to-day operations, to business management and marketing. Specific chapter topics cover greenhouse construction, heating, and cooling; environmental control systems; root substrate; root substrate pasteurization; watering; fertilization; alternative cropping system; carbon dioxide fertilization; light and temperature; chemical growth regulation; insect control; disease control; postproduction quality; marketing; and business management. For individuals entering the greenhouse business.