Synopses & Reviews
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you donand#8217;t know is that someone is responsible for all this. Usually, someone like me.
Iand#8217;m a media manipulator. In a world where blogs control and distort the news, my job is to control blogsand#151;as much as any one person can.
IN TODAYand#8217;S CULTUREand#133;
- Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda.
- Bloggers are slaves to money, technology, and deadlines.
- Manipulators wield these levers to shape everything you read, see, and hearand#151; online and off.
Why am I giving away these secrets? Because Iand#8217;m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. Iand#8217;m going to explain exactly how the media really works. What you choose to do with this information is up to you.
Review
"Pragmatic and actionable...if youre tasked with growing a company, you cant afford not to read this book."
—Ryan Delk, Director of Growth, Gumroad
“Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”
—Alex Korchinski, growth hacker at Scribd
"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
—Andrew Chen, Silicon Valley entrepreneur, essayist and advisor
“Ryans strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth.”
—Patrick Vlaskovits, coauthor of The Lean Entrepreneur
"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it."
—Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth
"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.”
—Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo
"Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application."
—Alex Korchinski, Director of Growth, Soma
“A must-read.” —Derek Halpern, SocialTriggers.com
Review
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you've never heard of."
—Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek “A playbook for the dark arts of exploiting the media”
—Robert Greene, author of The 48 Laws of Power "This book will make online media giants very, very uncomfortable. "
— Drew Curtis, founder, Fark.com “Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”
— Edward Jay Epstein, author of The Big Picture”
“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” —Tucker Max, #1 New York Times bestselling author of I Hope They Serve Beer in Hell
“Ryan has a truly unique perspective on the seedy underbelly of digital culture.”
—Matt Mason, Director of Marketing, BitTorrent
“Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.”
—Dov Charney, CEO and founder, American Apparel
"...an astonishing, disturbing book"—Financial Times
“In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads YouTube videos of herself naked and eating ice cream.”
—Ladygunn Magazine
"This is a dark book with an important warning to clients and PR people alike."—Richard Edelman "[Like] Upton Sinclair on the blogosphere."—Tyler Cowen, MarginalRevolution.com
Review
andldquo;Holiday is part Machiavelli, part Ogilvy, and all resultsandhellip;this whiz kid is the secret weapon youandrsquo;ve never heard of.andrdquo;
andmdash;Tim Ferriss, author of The 4-Hour Workweekandnbsp;andldquo;Essential reading.andrdquo;
andmdash;Andrew Keenandnbsp;andldquo;Ryan Holiday's brilliant exposandeacute; of the unreality of the Internet should be required reading for every thinker in America.andrdquo;
andmdash; Edward Jay Epstein, author of The Big Picture andldquo;The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.andrdquo;andmdash;Tucker Max
andldquo;Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.andrdquo;andmdash;Dov Charney, CEO and founder, American Apparel
andldquo;Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality.andrdquo;andmdash;Kirkus Reviews
andldquo;His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holidayandrsquo;s informative, timely, and provocative advice.andrdquo;andmdash;Publishers Weekly
andldquo;While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any endandhellip; Trust Me, Iandrsquo;m Lying provides valuable food for thought regarding how we receive andmdash; and perceive andmdash; information.andrdquo;andmdash;New York Post
andldquo;This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling.andrdquo;andmdash;Gillian Tett, Financial Times
Synopsis
A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." --Jason Harris, CEO of Mekanism
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions--with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.
Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Synopsis
A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter havent spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategygrowth hackingto reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until theyre primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if youre responsible for building awareness and buzz for a product or service, this is your road map.
About the Author
RYAN HOLIDAY is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel. He lives in New Orleans.and#160;Visit www.ryanholiday.net