Guide to Managerial Communication Effective Business Writing & Speaking

Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals.

A brief, professional, reader-friendly guide to improving managerial communication.

Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

PART I. COMMUNICATION STRATEGY

Communicator Strategy

Audience Strategy

Message Strategy

Channel Choice Strategy

Culture Strategy

Communication Strategy Checklist

Guide to the Guide to Managerial Communication

PART II. WRITING: COMPOSING EFFICIENTLY

General Composing Techniques

Special Composing Challenges

PART III. WRITING: MACRO ISSUES

Document Design for “High Skim Value”

Clear Progression and Linkage

Effective Paragraphs and Sections

PART IV. WRITING: MICRO ISSUES

Editing for Brevity

Choosing a Style

Writing Checklists

PART V. SPEAKING: VERBAL STRUCTURE

Tell/Sell Presentations

Questions and Answers

Consult/Join Meetings

Other Speaking Situations

PART VI. SPEAKING: VISUAL AIDS

Designing the Presentation as a Whole

Designing Your Slide Master

Designing Each Individual Slide

Using Visual Aids

PART VII. SPEAKING: NONVERBAL SKILLS

Nonverbal Delivery Skills

Relaxation Techniques

Listening Skills

Speaking Checklists

APPENDICES

Appendix A: Writing Inclusively

Appendix B: Writing Correctly: Grammar

Appendix C: Writing Correctly: Punctuation

Bibliography

Index