Excerpt
Common and#34;Nudgesand#34;
- The design of menus gets you to eat and#40;and spendand#41; moreand#46; For exampleand#44; lining up all prices on either side of the menu leads many consumers to simply pick the cheapest itemand#46; On the other handand#44; discretely listing prices at the end of food descriptions lets people read about the appetizing options firstand#8230;; and then see pricesand#46;
- and#34;Fliesand#34; in urinals improveand#44; welland#44; aimand#46; When Amsterdamand#39;s Schiphol Airport was faced with the not uncommon issue of dirty urinalsand#44; they chose a unique solution: by painting and#34;fliesand#34; in the and#40;center ofand#41; commodesand#44; men obligingly aimed at the insectsand#44; reducing spillage by 80 percentand#46;
- Credit card minimum payments affect repayment schedulesand#46; Among those who only partially pay off credit card balances each monthand#44; the repayment level is correlated with the cardand#39;s minimum payment and#8212; in other wordsand#44; the lower the minimum paymentand#44; the longer it takes a consumer to pay off the card balanceand#46;
- Automatic savings programs increase savings rateand#46; All over the countryand#44; companies are adopting the Save More Tomorrow programand#58; firms offer employees who are not saving very much the option of joining a program in which their saving rates are automatically increased whenever they get a raiseand#46; This plan has more than tripled saving rates in some firmsand#44; and is now offered by thousands of employersand#46;
- and#34;Defaultsand#34; can improve rates of organ donationand#46; In the United Statesand#44; about oneand#8211;third of citizens have signed organ donor cardsand#46; Compare this to Austriaand#44; where 99 percent of people are potential organ donorsand#46; One obvious difference? Americans must explicitly consent to become organ donors and#40;by signing formsand#44; for exampleand#41; while Austrians must opt out if they do not want to be organ donorsand#46;