How to Build a Goddamn Empire Advice on Creating Your Brand with High Tech Smarts Elbow Grease Infinite Hustle & a Whole Lotta Heart

Filled with heart and humor, How to Build a Goddamn Empire shares the real-world, hard-earned business wisdom of one female entrepreneur who transformed an idea into a massive, category-disrupting national brand. As a first-time and inexperienced founder, Ali Kriegsman felt like she couldn't relate to the glossy, glamorous entrepreneurs crowding her Instagram feed. In reality, Kriegsman thought, building something from nothing is a constant, dirty fight with your imposter syndrome and the intense fear that if things don't work out, you'll be a laughing stock. While in the thick of scaling her business and making a stressful pivot, Kriegsman decided to write about her experience. With chapters ranging from "The Business You Start Isn't the Business You'll Run" to "Grow Slow, More Dough," Ali Kriegsman demystifies the world of entrepreneurship in real-time, from the trenches. She also features words of wisdom from some of her fellow female founders who have built successful companies of radically different stages and sizes. By using the questions she's most frequently asked as her guideposts, Kriegsman offers candid insights into the nuts and bolts of building a brand from scratch--discussing early failures, picking the right co-founder, securing press, finding funding--to give women the tools that will help take their ideas to the next level.

Filled with heart and humor, How to Build a Goddamn Empire shares the real-world, hard-earned business wisdom of one female entrepreneur who transformed an idea into a massive, category-disrupting national brand. As a first-time and inexperienced founder, Ali Kriegsman felt like she couldn't relate to the glossy, glamorous entrepreneurs crowding her Instagram feed. In reality, Kriegsman thought, building something from nothing is a constant, dirty fight with your imposter syndrome and the intense fear that if things don't work out, you'll be a laughingstock. While in the thick of scaling her business and making a stressful pivot, Kriegsman decided to write about her experience.
With chapters ranging from "The Business You Start Isn't the Business You'll Run" to "Grow Slow, More Dough," Ali Kriegsman demystifies the world of entrepreneurship in real time, from the trenches. She also features words of wisdom from some of her fellow female founders who have built successful companies of radically different stages and sizes. By using the questions she's most frequently asked as her guideposts, Kriegsman offers candid insights into the nuts and bolts of building a brand from scratch--discussing early failures, picking the right cofounder, securing press, finding funding--to give women the tools that will help take their ideas to the next level.

Filled with heart and humor, How to Build a Goddamn Empire shares the real-world, hard-earned business wisdom of one female entrepreneur who transformed an idea into a massive, category-disrupting national brand. As a first-time and inexperienced founder, Ali Kriegsman felt like she couldn't relate to the glossy, glamorous entrepreneurs crowding her Instagram feed. In reality, Kriegsman learned, building something from nothing is a daily fight with your imposter syndrome, a crash course in venture-capitalist speak, and, as she learned in 2020, a constant battle to weather the storm of an ever-changing marketplace. While in the thick of scaling her business, making a stressful pivot, and managing a team of employees through an unprecedented global pandemic, Kriegsman decided to write about her experience, in the hopes that it will act as a guidepost to future founders.

With chapters ranging from "The Business You Start Isn't the Business You'll Run" to "Press
Success," Ali Kriegsman demystifies the world of entrepreneurship in real time, from the trenches. In "Hard Decisions" Kriegsman shares her experiences of managing the company through the COVID-19 crisis with heart and searing honesty.

How to Build a Goddamn Empire also features words of wisdom from some of Kriegsman's fellow female founders who have built successful companies of radically different stages and sizes. By using the questions she's most frequently asked as her blueprint, Kriegsman offers candid insights into the nuts and bolts of building a brand from scratch--discussing early failures, picking the right cofounder, securing press, finding funding, and even staying afloat during a crisis--to give women the tools that will help take their ideas to the next level.