How to Talk So Kids Will Listen & Listen So Kids Will Talk

Updated with new insights from the next generation

You can stop fighting with your children! Here is the bestselling book that will give you the know-how you need to be more effective with your children — and more supportive of yourself. Enthusiastically praised by parents and professionals around the world, the down-to-earth, respectful approach of Adele Faber and Elaine Mazlish makes relationships with children of all ages less stressful and more rewarding. Now, in this thirtieth-anniversary edition, these award-winning experts share their latest insights and suggestions based on feedback they've received over the years.

Their methods of communication — illustrated with delightful cartoons showing the skills in action — offer innovative ways to solve common problems. You'll learn how to:

* Cope with your child's negative feelings — frustration, disappointment, anger, etc.

* Express your anger without being hurtful

* Engage your child's willing cooperation

* Set firm limits and still maintain goodwill

* Use alternatives to punishment

* Resolve family conflicts peacefully

MARKETING MADE HUMAN is mindset shifting personal branding book and a practical guide for marketing in the 2020s. It breaks down cemented perceptions and beliefs around marketing and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. NOW is the best time ever to connect with your true tribe and build a lovable personal brand that customers will happily and voluntarily promote.

This book will change your view of marketing forever. It breaks down cemented perceptions and beliefs around marketing and brand building and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success.

Understanding fundamental human desires and their role in purchasing decisions opens up new ways of approaching your marketing role in the 2020s. The mission is to put human connection and fundamental human desires at the center of marketing, and thereby release entrepreneurs from the discomfort and fear often associated with marketing.

The book provides a framework to design novel marketing strategies that will, in fact, be helpful to and supported by your customers. Hopefully, you will feel inspired to tap into this new marketing paradigm to create a lovable brand and grow into a successful personal brand, and a confident marketer and leader of your tribe.

This book will:

Demystify why you (with good reason) may have felt reluctant to marketing and sales, and outline a new paradigm to help you feel inspired and capable instead

Show you how fundamental human desires are driving customer happiness like never before and how you can leverage that in your marketing

Shed light on the forces driving immunity to traditional marketing and explain how social media platforms are responding to consumer demand to be 'unreachable' by traditional marketing, while increasingly empowering consumers to act as voluntary marketers

Teach you how you, as a personal brand entrepreneur, can leverage factors commonly ignored by bigger brands making authentic personal branding a cornerstone in your business success

Help you find the courage to fully step into your role and take full ownership of the empowering force you truly are to your most desired audience

Show you where to focus your efforts with generous human interaction and solid guidance to turn customers into engaged brand ambassadors

Outline how to build sales funnels in this new marketing paradigm and which metrics to use to measure your business success

MARKETING MADE HUMAN is a new addition to the tradition of marketing for small business and branding textbooks by authors such as Mark Schaefer, Mari Smith, Guy Kawasaki, and Pat Flynn.

The book also offers a complimentary personal branding workbook with templates to complete the exercises and a complimentary 3-day mini-course to help you immediately connect in a stronger way with your audience.

Adele Faber and Elaine Mazlish are internationally acclaimed experts on communication between parents and children. This bestselling classic includes fresh insights and suggestions, as well as the author's time-tested methods to solve common problems and build foundations for lasting relationships, including innovative ways to:

- Cope with your child's negative feelings, such as frustration, anger, and disappointment
- Express your strong feelings without being hurtful
- Engage your child's willing cooperation
- Set firm limits and maintain goodwill
- Use alternatives to punishment that promote self-discipline
- Understand the difference between helpful and unhelpful praise
- Resolve family conflicts peacefully

Enthusiastically praised by parents and professionals around the world, the down-to-earth, respectful approach of Faber and Mazlish makes relationships with children of all ages less stressful and more rewarding.

From #1 New York Times bestselling authors, the ultimate "parenting bible" (The Boston Globe)--a timeless, beloved book on how to effectively communicate with your child.

This bestselling classic by internationally acclaimed experts on communication between parents and children includes fresh insights and suggestions, as well as the author's time-tested methods to solve common problems and build foundations for lasting relationships, including innovative ways to:

- Cope with your child's negative feelings, such as frustration, anger, and disappointment
- Express your strong feelings without being hurtful
- Engage your child's willing cooperation
- Set firm limits and maintain goodwill
- Use alternatives to punishment that promote self-discipline
- Understand the difference between helpful and unhelpful praise
- Resolve family conflicts peacefully

Enthusiastically praised by parents and professionals around the world, Faber and Mazlish's down-to-earth, respectful approach makes relationships with children of all ages less stressful and more rewarding.

Both authors studied with the late child psychologist, Dr. Haim Ginott, and are former members of the faculty of the New School for Social Research in New York and The Family Life Institute of Long Island University. In addition to their frequent lectures throughout the United States, Canada and abroad, they have appeared on every major television talk show from Oprah to Good Morning America. They currently reside in Long Island, New York and each is the parent of three children.