Synopses & Reviews
A large number of family businesses operate in the luxury fashion sector, which shows their importance as a source of growth, development and social and economic stability. Innovation in Luxury Fashion Family Business analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to large and medium-sized family businesses operating in the industry. The book offers a business model for companies in order to manage such strategies of innovation efficiently and effectively, as well as for the purpose of educating customers to appreciate more innovative products.
About the Author
Elisa Giacosa is Assistant Professor in Business Administration at the Department of Management, University of Turin, Italy. Her teaching courses include Financial Accounting and Net Economy. She has been Erasmus Visiting Professor at several universities around the world. Her research interests include crisis management, family businesses, fashion firms, net economy firms, and financial analysis, on which several international publications were focused. Elisa is Associate Fellow of the EuroMed Academy of Business.
Table of Contents
IntroductionPart I The Family Businesses Phenomenon in the Luxury Fashion Context
Chapter 1 The Family Business Model in the Luxury Fashion Context
Part II The Innovativeness of Luxury Fashion Family Businesses
Chapter 2 The Tendency to Innovate of Family Firms in the Luxury Fashion Business
Chapter 3 Factors of influence on Luxury Fashion Family Businesses Innovativeness
Chapter 4 The focus of the Innovation of Family Firms in the Luxury Fashion Business