Synopses & Reviews
Have you ever come up with an idea for a new product or service but didnt take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your companyperhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you havent known how to take the next step, you need to understand what the authors call the innovators method
a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market.
To date these tools have helped entrepreneurs, designers, and software developers manage uncertaintythrough cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice.
Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovators DNAwhich Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideasthis book shows how to make those ideas actually happen, to commercialize them for success.
Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovators method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the how”how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use.
Whether youre launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.
Recommended reading for Creative Leaders.” FORBES.com
The Innovators Method does an exceptional job of incorporating concrete research with other innovation concepts to support a holistic model that outlines an end-to-end process for creating and refining ideas and then bringing them to market.” Research-Technology Management
The Innovators Method is filled with techniques that can help you define the jobs that customers will pay you to solve.” Inc.
Furr and Dyer present their ideas with clarity and enthusiasm, and include helpful diagrams and charts. Readers looking for a single volume on nimble innovation will find this guide indispensable.” Publishers Weekly
ADVANCE PRAISE for The Innovators Method:
Clayton M. Christensen, Professor, Harvard Business School; author, The Innovators Dilemma
This is the first book that chronicles the process of innovation from beginning to end. If one faces a high-uncertainty problem, then the tools of lean start-up and design thinking they describe are valuable innovation tools.”
Steve Blank, author, The Four Steps to the Epiphany; father of the Lean Start-up Movement
An absolute must-read for any manager or entrepreneur.”
John Donovan, Senior Executive Vice President, AT&T Technology and Network Operations
The Innovators Method lays out the importance of leadership and culture change within large companies in todays age of uncertainty. The method serves as the foundation for accelerating innovation and driving change by bringing great ideas to life.”
Robert I. Sutton, professor, Stanford University; Wall Street Journal bestselling coauthor, Scaling Up Excellence
The Innovators Method provides complete guidance that will help every leader navigate the difficult journey from generating viable ideas to setting the stage for their success. Furr and Dyer weave together stories and principles to make crystal clear why and how leaders ought to take action.”
Brad Smith, President and CEO, Intuit
The Innovators Method will help leaders create a culture of experimentation that empowers teams to make decisions grounded in real experiments. The leader becomes chief experimenter, not chief decision maker, thereby enabling the company to behave like a network of start-ups.”
Marc Benioff, Chairman and CEO, salesforce.com
There are dozens of books you could read about innovationor you could read just this one. Furr and Dyer have synthesized the best ideas from lean start-up and design thinking to provide real, actionable insights that can help you test, validate, and launch new innovations.”
A radical new methodadapting the latest techniques honed by successful start-upsfor managing innovation in established businesses.
Call it lean start-up,” design thinking,” or agile.” No matter the name, its clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to marketwithout traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer.
Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a lean start-up” approach to innovation in established businesses. The Innovators Method takes managers through these new practices for managing innovation. With detailed cases from the authors work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovators Method picks up where Jeff Dyers The Innovators DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use.
About the Author
is a professor of entrepreneurship at BYUs Marriott School of Management and has worked previously as a management consultant, venture capitalist, and entrepreneur.
Jeff Dyer is the Horace Beesley Professor of Strategy at BYUs Marriott School of Management. He worked previously as a management consultant, cofounded The Innovators DNA consultancy, and is the lead author of The Innovators DNA and numerous other popular books and articles.