Synopses & Reviews
"Reads like a novel, yet serves as a how-to guide for creating a customer culture and marketing strategies that wow Wall Street...I recommend this book as priority reading for all retail executives." Kurt Barnard, President, Barnard Retail Trend Report and Barnard's Retail Consulting Group.
Admirers, competitors, industry and Wall Street analysts alike are intrigued with the question of what makes Home Depot so special. What, exactly, does this giant do that so clearly distinguishes it from the competition? How does Home Depot culture and customer service work? And, most importantly, what lessons can every business learn from the Home Depot example? INSIDE HOME DEPOT takes you behind the scenes to discover the secrets of success of this retail giant how, in just twenty years, Home Depot has not only changed the way hardware is sold, Home Depot has also elevated the superstore concept to a new level of success, inspiring both admiration and fear in the retail community. Relying on inside access to Home Depot's training programs, interviews with key employees both past and present, and meticulous investigative journalism, Pulitzer Prize nominated journalist Chris Roush presents the first uncensored book about how this company has become so successful, and isolates the practical lessons that readers can apply to any industry.
Review
"Chris Roush nails down Home Depot in this unauthorized portrayal...business managers, investors and customers of Home Depot will enjoy reading this inside story about one of America's top-10 retailers."
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Strictly Speaking: Reid Buckley's Indispensable Handbook on Public Speaking (McGraw-Hill, June).
Review
"...His objective, well-documented, and easy-to-read account details how a corporate culture...is successful..."
About the Author
Pulitzer Prize nominated journalist Chris Roush is currently a business reporter for Bloomberg News. He became an expert on the inside operations of Home Depot while a reporter for The Atlanta Journal-Constitution where he covered Coca-Cola and Home Depot, as well as the whole retail industry. It was his reporting on consumer issues that won him a Pulitzer Prize nomination in 1993 by the Tampa Tribune. He was also nominated for the Livingston Award by the Atlanta Journal-Constitution for his reporting on business issues. Roush has also worked for Business Week and the Sarasota Herald-Tribune.
Table of Contents
Acknowledgments Prologue: The Beginning 1. Home Depot Boot Camp 2. Bleeding Orange Culture 3. Going For The Gold 4. Bleeding Orange Attacked 5. Customer Service Is Job No. 1 6. Teach The Customer 7. Home Depot's Foes 8. Getting Involved 9. At A Crossroads 10. The Expo Factor 11. Home Depot Goes Global 12. The New Home Depot Epilogue: Arthur's Company Notes Index