Synopses & Reviews
In The Interactive Corporation, author Roger Fetterman explains the new uses of interactive media through case studies of major corporations like Hewlett-Packard Company and Nortel (Northern Telecom). Demonstrating the successes of networked interactive media in business processes, Fetterman dissolves the hype and ambiguity often associated with new media and answers the important question "What does interactive media mean to me and my business in the new globally competitive marketplace?"
The Interactive Corporation is organized for you to have quick access to the case-study success stories in such business areas as manufacturing and distribution. Leading corporations such as Apple Computer, AlliedSignal, Booz-Allen & Hamilton, Kaiser Permanente, and the The Boeing Company are profiled as they undergo the metamorphosis into truly interactive corporations.
About the Author
Roger Fetterman is an independent consultant in San Jose, California, who works with client management teams of major corporations, helping them to achieve breakthroughs in the operation of their businesses in the new information- and knowledge-based economy. The Interactive Corporation is his third book.