Synopses & Reviews
"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text."
Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel UniversityLooking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic.
"In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative." David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster
Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners.
New to this edition!
In response to recent global developments, the authors have increased emphasis on the following:
- the impact of the Internet, World Wide Web, and e-commerce
- the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises
- the impact of technological advances on international marketing
- the changes resulting from Chinas rapid, export-led growth and from its entry into the World Trade Organization
- the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations.
Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructors Manual and Power Point Slides.
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy.
Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
Synopsis
New opportunities and challenges are arising in global marketing and exporting. Opportunities are expanding as international trade continues to grow rapidly, and e-commerce enables even the smallest businesses to find potential customers and means of distribution across the globe. Challenges are resulting from increased competition,
disruptions in trade flows caused by military actions, anxiety over terrorism and global warming, and health hazards. The effects of business activity on all sectors of society, and particularly on the environment, are highly scrutinised, whilst factors including ethics, social responsibility, public policy, and company responses are an essential concern.
International Marketing and Export Management focuses on the marketing decisions and management processes involved in developing export and other types of international marketing operations. The key procedural aspects and activities required in exporting, which the manager must know, are covered. Alongside an emphasis on exporting as a marketing activity, all other modes of foreign market entry are also covered thoroughly.
New to the sixth edition
- Updated material on China and India - the most important emerging markets in the modern business world
- Increased emphasis on the critical importance of cultural differences in all aspects of exporting and international management
- Enhanced coverage of logistics and supply chain management, reflecting its great importance in marketing management
- Integrated discussion in each chapter of the effects of the continuing information revolution, including the impact of the Internet, the World Wide Web, and e-commerce
- New case studies and examples both from well-known companies, such as Dell, Unilever and Microsoft, and a number of smaller firms that are finding growing opportunities in exporting and international marketing
This book is ideally suited to
- Undergraduate and graduate students taking courses in export management or international marketing
- MBA courses and other tertiary non-university programs in export management and international marketing
- Export/international marketing practitioners seeking fresh insights into the field of international marketing
About the authors
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.
Table of Contents
Preface
Chapter 1 - International Marketing and Exporting
Chapter 2 - Bases of International Marketing
Chapter 3 - The International Environment: Culture, Economic Forces, Political/Legal, and Competition
Chapter 4 - Export Market Selection: Definition and Strategies
Chapter 5 - Information for International Market(ing) Decisions
Chapter 6 - Market Entry Strategies
Chapter 7 - Export Entry Modes
Chapter 8 - Nonexport Entry Modes
Chapter 9 - Product Decisions
Chapter 10 - Pricing Decisions
Chapter 11 - Financing and Methods of Payment
Chapter 12 - Promotion and Marketing Communication
Chapter 13 - Handling Export Orders and Supply Chain Management
Chapter 14 - Organization of International Marketing Activities