Synopses & Reviews
Synopsis
Superstar rapper Jeezy shares the secrets to his success, providing simple, real, straight-talk lessons culled from his own life experiences in this invaluable self-help business book in the mold of Make Your Bed: Little Things That Can Change Your Life . . . And Maybe the World.Before he recorded eight albums, sold five-and-a-half-million records, and garnered multiple Grammy nominations, musical artist Jeezy was a poor kid in the projects of Atlanta who had to hustle to survive. Jeezy motivated himself to earn an MBA in common sense and rapping, wisdom and talent he used to make his way up and out, eventually earning a place among today's top celebrities and moguls.
How did Jeezy beat the odds? By staying true to his core message: hustle or die. Though he no longer hustles on the streets, that philosophy--relying on hard work, never taking no for an answer, and performing against challenges--continues to guide him in the boardroom today.
Trust Ya Process combines the insight of bestselling business and motivational books with gritty real-life practicality. Jeezy uses stories from his life to illustrate the rules and principles he's used to get through his darkest days, and shows how you can too. Success isn't contingent on making the most money or earning the most acclaim. It's about always betting on yourself, knowing your worth, and, yes, not being afraid of a little luck. For Jeezy, learning from personal, unique experiences is as important and useful as the knowledge expensive business schools offer. Ultimately, he makes clear, that even though his business model may change, he will never stop grinding--it's hustle or die.
Synopsis
In this moving and raw memoir, superstar rapper Jeezy opens up about his life, the streets, and his success, providing simple, real, straight-talk insights, and revealing how he continues to hold true to his core message: Hustle or Die.
Before selling five and a half million records and earning multiple Grammy nominations, before the bling, the millions, and the legions of fans, Jeezy was a no-name kid from the projects of Atlanta who had to hustle to survive. While his hustle has changed--he doesn't hustle in the streets anymore, but in the boardroom--his reliance on hard work and never taking sh*t from anyone has become his philosophy.
Despite the money, the fame, and the brand connections, Jeezy has remained true to his message. As he tells his story, Jeezy pays homage to those who have inspired, influenced, and motivated him, including people like Gucci Mane ("I'll clear up any information about our feud), Sean Combs, Kanye West, T. I. ("there are some crazy a*ss stories about that dude"), Jay-Z ("best dude I've ever known"), and more. Jeezy riffs on the gun fights, the music and business feuds, and the lowdown on what really gets the clubs popping off ("hint: it's my music"), in addition to all the hard work, determination, ambition, fear, jealousy, and, yes, love that comes with being a rapper in The A.
Because as Jeezy knows first-hand, "Real recognize real."