Language of Leadership How to Engage & Inspire Your Team

Leadership is emotional, not just transactional. But most books about leadership overlook the value of the impression you make as a leader. How do leaders sound? What do leaders say and not say? How do leaders tell stories, send emails, run meetings (especially virtual meetings), give speeches, conduct interviews, and even listen to others? While you are undoubtedly empathic, optimistic, visionary, responsive, authentic, supportive, creative, and of course humble, it's not enough to just be that way. You have to be able to communicate these qualities.

Drawing on his experiences as a leadership coach, as well as his personal experience holding senior positions at Time Inc., Audible, PBS, MTV, and the ASPCA, Joel Schwartzberg offers tips and takeaway on topics like going from merely informing to genuinely inspiring, understanding the three kinds of persuasion, making the best use of the strategic pause, and many more. Understanding your leadership impression is vitally important: it is the first piece of evidence on which you and your ideas will be judged and your best chance to lay a foundation of confidence, competence, and commitment.

Every communication leaders make--speaking, writing, posting, sharing, and even listening--has the power to either secure or sabotage their impact. But wanting to inspire and engage their team and knowing how to do it are two different things.

In this book, Joel Schwartzberg suggests mindsets, tactics, tips, and examples to help readers reach that goal using the most powerful leadership tool available: a leader's voice. Whether managers are giving speeches, telling stories, sending emails, posting messages, recording videos, or running Zoom meetings, these are essential tools for establishing authority and galvanizing an audience.

Readers will learn how to inspire instead of inform, communicate with purpose and power, and sell--not just share--their most important ideas.

Everything you communicate has the power to secure or sabotage your impression. But while you may be an empathic, visionary, responsive, inspiring, authentic, supportive, and humble leader, the lasting impact of those qualities hinges on your ability to communicate them effectively in words and expressions.

Drawing on his decades of experience as a presentation coach, executive speechwriter, and national champion public speaker, Joel Schwartzberg offers unique mindsets, actionable tactics, and diverse examples to help you leverage the most powerful leadership tool you have: your voice. Whether you're giving speeches, telling stories, sending emails, posting messages, recording videos, or running Zoom meetings, these are essential practices for establishing authority and engaging your audience.

The Language of Leadership will show you how to inspire, not merely inform, communicate with purpose and power, and sell--not just share--your most important ideas.