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Marketing Your Clinical Practice 2nd Edition

by Neil Baum

ISBN13: 9780834217454
ISBN10: 0834217457
Condition: Standard

All Product Details

Hardcover

Synopses & Reviews

Synopsis

Takes physicians through the process needed to market and promote a clinical practice in today's health care environment. Tells how to keep current patients and attract new ones by starting support groups, marketing to ethnic groups, and creating a newsletter and Web site. Gives advice on motivating staff, communicating with other health care professionals and with managed care plans, and making the most of technology.

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Product Details

ISBN:: 9780834217454
Binding:: Hardcover
Publication date:: 02/01/2000
Publisher:: ASPEN PUBLISHERS INC
Edition:: 2ED
Pages:: 503
Height:: 10.02 in.
Width:: 5.56 in.
Thickness:: 1.27 in.
Number of Units:: 1
Series Volume:: al-juz® 9
UPC Code:: 2147483647
Author:: Gretchen Henkel
Author:: Neil Baum
Subject:: Practice
Subject:: Physician-Patient Relations
Subject:: Medical care
Subject:: Medicine
Subject:: Practice Management, Medical
Subject:: Marketing of health services.

Hardcover

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