Synopses & Reviews
Supercharge your writing skills . . . by the end of the week
In the workplace, your writing speaks volumes about you. Whether you're crafting a three-line message or a 300-page report, you need to write in a polished, professional way--regardless of your position or profession.The McGraw-Hill 36-Hour Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self-tests, and an online final exam, this multifaceted business writing course teaches you how to: SEIZE READERS' INTEREST INSTANTLY ELIMINATE NONSPECIFIC WORDS AND PHRASES MANAGE CROSS-CULTURAL WRITING CRAFT COMPELLING ONLINE COPY CREATE POWERFUL PRESENTATIONS
Present yourself at the top of your game in every e-mail, memo, report, and presentation with The McGraw-Hill 36-Hour Course in Business Writing and Communication
Synopsis
Hands-on exercises expert insights, and tools and techniques to make anyone sound more polished and professional -- whether crafting a three-line message or a 300-page report. 1st edition of this book has sold nearly 17,000 copies--and the 36-Hour series has sold more than 153,000 copies Interactive tests on book's companion website Need-to-know info on writing for a global audience Kenneth W. Davis, Ph.D. (Indianapolis, IN) trains and consults global private- and public sector clients. He is author or co-author of numerous books, including Writing: Process, Product, and Power.
About the Author
About the Author Kenneth W. Davis, PhD has conducted training and consulting for business and governments on four continents. A member of the boards of directors of both the Association for business Communication and the Association of Professional Communication Consultants, Davis has authored or coauthored several influential books on business communication and writing, including Writing: Process, Product, and Power and The McGraw-Hill 36-Hour Course in Business Writing and Communication.
Table of Contents
Introduction;
Chapter 1. Find the "We": Manage Your Relationship with Your Reader;
Chapter 2. Make Holes, Not Drills: Manage with Purpose;
Chapter 3. Get Your Stuff Together: Manage Your Information;
Chapter 4. Get Your Ducks in a Row: Manage Your Structure;
Chapter 5. Do It Wrong the First Time: Manage Your Drafting;
Chapter 6. Take a Break and Change Hats: Manage Your Internal Writer and Editor;
Chapter 7. Signal Your Turns: Manage Your Paragraphs;
Chapter 8. Say What You Mean: Manage Your Subjects and Verbs;
Chapter 9. Pay Per Word: Manage Your Sentence Economy;
Chapter 10. Translate Into English: Manage Your Word Choices;
Chapter 11. Finish the Job: Manage Your Spelling, Punctuation, and Mechanics
Chapter 12. Evaluate Your Writing Process;
Chapter 13. Writing;
Chapter 14. Writing to Sell;
Chapter 15/ Writing for Presentations;
Chapter 16. Writing Across Cultures;
Appendixes Chapter Review Answers; Resources and Information; Index; Final Examination