Synopses & Reviews
Author Joe Turow's unique media systems approach reveals the forces that guide the creation, distribution, and exhibition of media. By showing students how the media operates through a mass production process, rather than an assumed mass audience and heightening awareness of political and commercial influences, Turow encourages students to examine and think critically about everything they see and read. Critical Consumer boxes challenge students to think critically about controversies portrayed in TV programs, music, and books and magazines. WorldView boxes provide perspective on the influence and availability of media throughout the world and show students the social implications of media industries and products.
About the Author
Joseph Turow, called by the New York Times "probably the reigning academic expert on media fragmentation," is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of Breaking Up America: Advertisers and the New Media World, among other books, and the editor of The Wired Homestead.
Tech Q&A
Read the Tech Q&A with Joseph Turow