Synopses & Reviews
Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world a from digital convergence to media ownership a and gives them the skills to think critically about what these changes mean for the role of media in their lives.
Comprehensive and engaging, Media Today features:
- an interactive Companion Website featuring a full range of instructor and student materials including study podcasts at: www.routledge.com/textbooks/mediatoday
- a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture
- up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries
- exciting new resources including an enclosed free DVD with media examples.
Completely revised with updated examples, case studies, and media resources, the new edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media.
Each chapter of Media Today will:
- guide students through the essential history of media industries
- examine the current forces shaping their creation, distribution and exhibition
- explore the impact of emerging trends in media and society from globalization to social networking to video games.
Media Today is designed to be used independently, but can also be used with the supplemental textbook edited by Brooke Erin Duffy and Joseph Turow, Key Readings in Media Today.
Synopsis
Media Today puts students at the center of the profound changes in the twenty-first century media world a from digital convergence to media ownership a and gives them the skills to think critically about what these changes mean for the role of media in their lives.
Media Today, Fourth Edition is built around four key concepts:
* A media systems apporach allows students to understand the interconnected cultural, political, and economic foreces that shape media they encounter every day.
* Unique insights into media trends give students an insider's perspective on how media industries are responding to changes from globalization to social networking.
* Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television.
* A media literacy goal encourages and builds critical skills to make students more informed and engaged citizens in our media-driven society.
Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, giving students an insider's perspective on how media industries operate. Exploring media through the cultural, political, and economic forces that shape them, Media Today builds media literacy to make students more informed consumers and more engaged citizens.
Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at www.routledge.com/textbooks/mediatoday4e.