Table of Contents
Developing frameworks for studying mass communication -- The Payne fund studies : the effects of movies on children -- The invasion from Mars : radio panics America -- The people's choice : the media in a political campaign -- Experiments on mass communication : persuading the American soldier in World War II -- Communication and persuasion : the search for the magic keys -- Personal influence : the two-step flow of communication -- Project Revere : the quality and pathways of message diffusion -- Seduction of the innocent : the great comic book scare -- Television in the lives of our children : the early years -- Violence and the media : the turbulent sixties -- Television and social behavior : the surgeon general's report -- Pathways of the past and the journey ahead.