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For the two-semester principles of economics course.
This package includes MyEconLab ® . .
An intuitive and grounded approach to economics
Get students to think like an Economist using the latest policy and data while incorporating global issues. Micro economics, Twelfth Edition builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of economics. Micro economics emphasizes real-world applications, the development of critical thinking skills, diagrams renowned for pedagogy and clarity, and path-breaking technology.
Each chapter begins with one of today’s key issues, and additional issues appear throughout the chapter to show the real-world applications of the theory being discussed. When the chapter concludes, students “read between the lines” to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective to and deeper understanding of today’s events. Students will begin to think about issues the way real economists do and learn how to explore difficult policy problems to make more informed decisions in their own economic lives.
Personalize learning with MyEconLab
MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
0134004655/ 9780134004686 Microeconomics Plus MyEconLab with Pearson eText -- Access Card Package, 12/e
Package consists of
0133872297/9780133872293 Microeconomics, 12/e
0133917606// 9780133917604 MyEconLab with Pearson eText -- Access Card -- for Microeconomics, 12/e
About the Author
Michael Parkin is Professor Emeritus in the Department of Economics at the University of Western Ontario, Canada. Professor Parkin has held faculty appointments at Brown University, the University of Manchester, the University of Essex, and Bond University. He is a past president of the Canadian Economics Association and has served on the editorial boards of the American Economic Review and the Journal of Monetary Economics and as managing editor of the Canadian Journal of Economics. Professor Parkin’s research on macroeconomics, monetary economics, and international economics has resulted in over 160 publications in journals and edited volumes, including the American Economic Review, the Journal of Political Economy, the Review of Economic Studies, the Journal of Monetary Economics, and the Journal of Money, Credit and Banking. He became most visible to the public with his work on inflation that discredited the use of wage and price controls. Michael Parkin also spearheaded the movement toward European monetary union. Professor Parkin is an experienced and dedicated teacher of introductory economics.
Table of Contents
1. What is Economics?
2. The Economic Problem
II. How Markets Work
3. Demand and Supply
5. Efficiency and Equity
6. Government Actions in Markets
7. Global Markets in Action
III. Households’ Choices
8. Utility and Demand
9. Possibilities, Preferences, and Choices
IV. Firms and Markets
10. Organizing Production
11. Output and Costs
12. Perfect Competition
14. Monopolistic Competition
V. Market Failure and Government
16. Public Choices and Public Goods
17. Economics of the Environment
VI. Factor Markets, Inequality, and Uncertainty
18. Markets for Factors of Production
19. Economic Inequality
20. Uncertainty and Information