Synopses & Reviews
The hotly debated report from the frontlines of mounting backlash against multinational corporations.
A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
About the Author
Naomi Klein, age 30, is a columnist with The Globe and Mail. Her award-winning feature articles have appeared in numerous publications, including Saturday Night, The New York Times, Village Voice, Ms., Elm Street, The Nation, This Magazine, and Toronto Life. For nearly five years she was a columnist for Canada's largest newspaper, The Toronto Star.
Table of Contents
Introduction: A Web of Brands
One -- New Branded World
Two -- The Brand Expands: How the Logo Grabbed Centre Stage
Three -- Alt.Everything: The Youth Market and the Marketing of Cool
Four -- The Branding of Learning: Ads in Schools and Universities
Five -- Patriarchy Gets Funky: The Triumph of Identity Marketing
Six -- Brand Bombing: Franchises in the Age of the Superbrand
Seven -- Mergers and Synergy: The Creation of Commercial Utopias
Eight -- Corporate Censorship: Barricading the Branded Village
Nine -- The Discarded Factory: Degraded Production in the Age of the Superbrand
Ten -- Threats and Temps; From Working for Nothing to "Free Agent Nation"
Eleven -- Breeding Disloyalty: What Goes Around, Comes Around
Twelve -- Culture Jamming: Ads Under Attack
Thirteen -- Reclaim the Streets
Fourteen -- Bad Mood Rising: The New Anticorporate Activism
Fifteen -- The Brand Boomerang: The Tactics of Brand-Based Campaigns
Sixteen -- A Tale of Three Logos: The Swoosh, the Shell and the Arches
Seventeen -- Local Foreign Policy: Students and Communities Join the Fray
Eighteen -- Beyond the Brand: The Limits of Brand-Based Politics
Conclusion -- Consumerism Versus Citizenship: The Fight for the Global Commons