Synopses & Reviews
This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature exportand#151;the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industryand#151;how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sun-kissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck made the Orange Empire into a symbol of what was wrong with America's relationship to nature.
Synopsis
"Douglas Sackman peels an orange and finds inside nothing less than an American agricultural-industrial culture in all its inventive, exploitative, transformative, and destructive power. A beautifully researched and intellectually expansive book."and#151;Elliott West, author of The Contested Plains: Indians, Goldseekers, and the Rush to Colorado
About the Author
Douglas Cazaux Sackman is Assistant Professor of History at the University of Puget Sound.
Table of Contents
List of Illustrations
Acknowledgments
Prologue. An Allegory of California
Part I. Fabricating Eden
Introduction
1. Manifesting the Garden
2. A Cornucopia of Invention
3. Pulp Fiction:
The Sunkist Campaign
Part II. Work in the Garden
Introduction
4. The Fruits of Labor
5. "The Finished Products of Their Environment"
Part III. Reclaiming Eden
Introduction
6. A Jungle of Representation:
The EPIC Campaign versus Sunkist
7. A Record of Edenand#8217;s Erosion
8. "A Profit Cannot Be Taken from an Orange": Steinbeckand#8217;s Case for Environmental Justice
Epilogue. By Their Fruits Ye Shall Know Them
Notes
Select Bibliography
Index 00