Synopses & Reviews
Passion at Work Whether you are trying to motivate an individual, a team, a corporation or a partner you have to understand what makes you and everyone else tick. Then and only then can you target your message accurately to create a culture of success around you. Passion at Work defines the six Ss of a successful you. Shapes. Are you a squiggle, box, triangle or circle? Understand your shape and the shapes of those around you. Shades. Are you yellow, violet, red or blue? Is the colour of your personality helping your relationships with others or getting in the way? Sex. Are organizations changing sex? Use male and female communication styles to involve everyone. Senses. How does the way you see what happens, hear what happens and feel what happens affect you and everything you do? Status. Who is boss at home and at work? Why do seemingly rational adults have tantrums at work and at home? How does your status and position at work affect what you say and do? Social. What in the world makes up your world? How does the society you live in affect who and what you are? Unlocking the secrets of the six Ss will bring you the joy of more successful relationships, revolutionizing your professional and personal life.
About the Author
Kevin Thomson has been at the forefront of internal marketing and communication for more than a decade, advising boards of many of the worlds top companies including KPMG, SAAB, British Airways, PepsiCo and IBM. He is Chairman of the Marketing & Communication Agency Ltd (MCA), Europes first and leading consultancy specializing in internal marketing and communication. A pioneer in the application of marketing principles internally, Thomson has an extensive background in a wide range of industries including finance, leisure, manufacturing, professional services, retail and catering. His approach enables companies to meet and exceed their objectives through their -own people by building commitment to business goals and transforming that commitment into behavioral and cultural change. Thomson has published numerous articles and authored several management books. An inspiring speaker, he regularly addresses international conferences and events as well as leading corporate seminars and masterclasses. He currently is President of the International Association of Business Communicators (IABC) UK.
Table of Contents
About the Author.
My Thanks.
INTRODUCTION TO PASSION AT WORK.
Passion at Work.
The New Dynamics of Inter-Relationship Marketing.
THE SIX SS OF SUCCESS AT WORK.
SHAPESTM - The First S of Success.
SHADESTM - The Second S of Success.
SEXTM - The Third S of Success.
SENSESTM - The Fourth S of Success.
STATUSTM - The Fifth S of Success.
SOCIALTM - The Sixth S of Success.
THE PASSION PACK.
Watch, Match, Nudge - A 'Passion Pack' to Help You Communicate.
The T.W.I.S.T.T. Success Generator - The Ready Reckoner to Success Through Team-Type Targeting.
WHY CommunicateTM? - Making Messages That Work.
A Final Passionate KISS! - How to Check Your Communication is Working, the Easy Way.
Deeper Passion at Work! - The Goforit List.
Index.