Professional Writing Guide: Writing Well and Knowing Why

The Professional Writing Guide is for people who wish to improve the quality of their documents and the efficiency of their writing. Busy executives and other writers in organizations, who may spend between 30 and 80 % of their working time writing, will find it invaluable because it clearly outlines the principles that underlie effective documents. This book enables executives to write confidently, competently, and persuasively. High quality output is crucial to a company's image and to a professional's own career advancement. Errors in a document can prove expensive. Here is an indispensable and accessible reference tool as well as a comprehensive style manual for writers who wish to avoid those expensive mistakes and make a positive impression. Written by two long-term professional writing educators with extensive experience of consulting to Australian business and industry, this lively and highly practical book features workable, reliable, and powerful strategies that can be used to systematically eliminate the writing problems of organizational writers.

Roslyn Petelin is editor of the Australian Journal of Communication. Marsha Durham is a founding editor of the journal of the Australian Society of Technical Communication.